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School Webmasters Blog

School Website Management: Essentials to Know

A Practical Guide to Website Management

Like all businesses, schools use their websites to promote their brand and attract top talent. That’s why website management has become such a popular approach among schools to drive traffic to their websites.

However, delivering good traffic (eager parents) to a lousy or average site is a waste of time and effort and may also cause more harm than good. They will not return if they don’t find what they like or don’t like what they find.

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What is a Web first school marketing strategy?

For schools, marketing strategies typically mean targeting prospective students for enrollment and recruiting quality staff. Whether yours is a private school, a public school, or a charter school, your existence depends on student enrollment and effective staff.

One of the most affordable and beneficial marketing efforts any school can utilize is an effective school website. So, let’s talk about how to make your school website more effective.

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Top 24 Websites for School Students that Actually Look Great!

To help parents, students, and teachers find helpful learning resources, we’ve compiled this list of great free and paid websites. We’ve sifted through hundreds of educational websites to find the top 24 that we think will best meet the requirements and sensitivities of high school students.

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What Is Your School Website’s Value?

You already know that your school’s website is a major contact point between you and a visitor. As a common rule, the internet is the first place your target audience will go to understand who you are and what you want to do. So how do you attract more visitors, generate interest, and stand out from other websites?

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Is Your School Website Communicating Your Brand?

Whether it’s a teacher looking for a potential position at your school, a parent thinking about the right placement for their kids, or a student researching the best school to help him reach his lofty goals, they need to understand your strengths and the benefits of going with your school. That’s where your school website comes in!

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What Makes the Best School Websites Work?

The critical goals of any school website are to:

#1. Engage and inform your existing students, their parents, and your staff 

#2. Market your strengths and successes to potential students and staff

To achieve these goals, your school’s website must be designed with intuitive navigation and easy-to-find content—and be kept current and informative. How is your school doing?

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