School Webmasters Blog
All school districts are looking for ways to make their school websites more relevant. They are designed to be the go-to resource for parents and community members as well as to serve as the primary marketing tool for your school.
So, let’s discuss some fun and unusual ways to increase your website traffic while improving the effectiveness of your school communication and possibly your school enrollment.
In education, communication between home and school has always been a challenge. But one of the benefits of modern technology is its ability to connect people with ideas and information regardless of time or distance. That’s the purpose of your school website and why each section of that site should be optimized, including your use of school announcements.
Designing an effective school website for your target audience, parents and students, can be confusing and even stressful. So, let’s explore some of the points one should consider in order to find the information that will lead to the website that parents and students will visit often.
You know what makes your school great. You know your school’s struggles. You know what you want your parents and prospective parents to know. But are you sure you know what they want and they need from your school website?
Parents have myriad choices today about where their children should go to school, and income or location are not the only deciding factors. School marketing, done right, is a multi-prong approach, and putting together a comprehensive marketing strategy is necessary.
Your school calendar can be the most valuable tool to connect with parents, so give your school calendars the attention they warrant.
It is important to remember that photo captions are the most read text in a publication (only headlines have a higher readership than captions). So, when we want our readers to be engaged and informed, our use of captions matters.
Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers.
Before considering an app, take a look at your website. Since your website is your face to the public (an app is only available to existing parents), your efforts here should be your highest priority. Beware the slick sales pitch and take a look at your website before jumping into the app jungle.
Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes this a reality.