School Webmasters Blog
How to write website headlines your readers will love
Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers.
Why You Don’t Just Need an App for That
Before considering an app, take a look at your website. Since your website is your face to the public (an app is only available to existing parents), your efforts here should be your highest priority. Beware the slick sales pitch and take a look at your website before jumping into the app jungle.
3 Steps to Expert School Website ManagementHow to assure your school's online school communications success
Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes this a reality.
School Logos and Mascots Done Right
Branding goes beyond your colors and school logo, of course. It is inclusive of the entire customer experience and includes everything from your school website design and layout, your school social media interactions, and your mascot to how your staff answers the phones. So, let’s talk about how to use school mascots and logos to contribute to your cohesive brand identity.
Give the Gift of Reviews This Holiday Season
Schools thrive on enrollment numbers. Enrollment plays a key factor in everything from budgets to attracting good teachers, so it’s important that schools earn the community’s good opinion. And it’s essential to share that good opinion with the community.
Parents, if you love your child’s school; if your child loves their school; if you love their teacher, then please leave a review for your school today.
Creating School Brand GuidelinesWhat school leaders should know about branding guidelines
One important strategy is to create and manage a consistent brand for your school. How do you do that? Begin by creating and using a branding guideline.
Using Google Analytics to Improve Your School Website
So, what can we do to make our website user-friendly for all? For starters, we can analyze our website. Google Analytics is a great tool designed to help us do so.
School Social Media: a Beacon of Hope When Done Well
How will you respond to a crisis? How will you answer criticism or negative comments? How will you navigate the dangerous waters that threaten your community? Are you prepared and trained properly? You can use your social media platforms to do it.
School customer service matters…especially those initial interactions
Okay, you are a school administrator and schools are serious business, right? Professional and no-nonsense? Well, I agree with the professional part, but I think some schools (whether it is established by the school culture, the HR department hiring policies, or maybe the school leader) may want to consider factoring a little joy into the mix. It isn’t an either/or proposition because professionalism and happiness are not mutually exclusive.
School Website Management Done Right
Many school leaders struggle with how best to manage their school’s website(s). If you want to set up strategies to provide a website that continually serves your parents and community, let’s look at what constitutes best practices in school website management.
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