School Webmasters Blog
Picture This!Access, Privacy & Copyright: Make Every Pixel Count
9 Accessibility Is Now Federal Law (ADA Title II 2024 Rule) In April 2024 the U.S. Department of Justice finalized a rule requiring state and local governments—including public schools and districts—to make web content and mobile apps conform to...
Quality Control for Your School WebsiteHow to Keep Your Digital Welcome Mat Clean and Comfy
Ever clicked on a broken link and felt that pang of frustration, like biting into a cookie expecting chocolate chips and getting raisins instead? (Sorry, raisin fans!) Or did you spot a glaring typo on an otherwise awesome website and wonder if anyone else noticed?...
From Concept to Launch: Building Exceptional School Websites
Creating a school website is more than just piecing together pages online; it’s about telling your school’s story in a professional, user-friendly, and visually compelling way. At School Webmasters, we’ve been perfecting the art and science of school website...
5 Lessons: Storytelling Training for Your School’s SuccessLearning why and how to gather and use stories to improve communication
In our last article, we discussed the importance of storytelling to improve your school’s reputation, public relations, branding, and possibly even your enrollment. Let’s build on that information now with five lessons to improve your storytelling. Lesson 1: Why we...
The Incredible Power of StorytellingElevating your school website and increase enrollment
Every school has a story to tell. From the triumphs of its students to the dedication of its staff, a school’s unique identity is shaped by the people's experiences within its walls. These stories aren’t just anecdotes; they’re powerful tools that can transform your...
The Importance of School Customer ServiceHow Your Website Can Make or Break Parent Engagement
School customer service is more than answering phone calls or resolving in-person concerns. It’s about providing a seamless, accessible, and user-friendly experience for parents, students, and the community—and much of that experience happens online. Schools that...
Are you sharing vocational education’s value?Marketing your vocational school wisely
Attending a tech school, trade school, vocational school, or other job training program offers various advantages that can benefit many individuals. Are you sharing these benefits and effectively marketing your vocational school to increase enrollment and attract...
10 Ways to Boost School Enrollment
Many parents are looking for the best educational solution for their children. Some are looking for pre-schools, others are selecting the right K-12 district. Either way, they are making choices, and for you to become one of those choices, you need to take ongoing...
School Choice MarketingEmbracing the Challenge and Competing Ethically
The concept of school choice has gained significant momentum in recent years, reshaping the educational landscape. It introduces a competitive dynamic, urging schools to adapt and innovate to attract students. However, this competition must remain ethical,...
Are Parents Actually Using Your School Website?If not, here's how to fix that!
Your school website serves as both a public introduction to prospective families and a vital communication tool for current ones. To effectively meet the needs of both groups, it's essential to understand and provide the information they seek. Let’s be honest: your...
Resources
Subscribe
Stay up-to-date on the latest and greatest: