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School Webmasters Blog

7 Strategies for Effective School Communications
Which powerful influence are you failing to use?
2018-06-12

What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. 

It sounds simple enough, right? 

Merriam-Webster says it is “the interchange of thoughts or opinions.” I think the use of the word “interchange” is significant, as it indicates mutual give and take.

The School Administrator's Dilemma: to blog or not to blog
2018-06-05

Blogging shouldn’t seem like a new fandangled idea any more, especially as you delve into your position as school marketer. You might be hearing about it in conference sessions, in articles about school social media impact, or from other education blogs. 

Blogging for schools is not a new concept, that’s for sure. The question school marketers should be asking themselves is, "to blog or not to blog?" 


School Branding: How to Stand Out from the Crowd
Competing in a world of school choice requires a powerful brand and knowing what you stand for
2018-05-22

When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion. 

6 Tips for Handling Your School's Reputation Online
Using school social media to respond to negativity
2018-05-15

How do you envision the impact of negative comments on your community’s perception of your school? In this blog, we’ll provide some informative tips to help you take action to protect your school’s reputation online via your school blogs, website, social media, or other online site.  

Tell Them Thank You
Adding a personal touch to your school customer service
2018-05-07

Here at School Webmasters, we believe that effective school communications are a part of good customer service. One doesn’t happen without the other. And, one aspect of school customer service (aka good communication) includes telling others thank you. 

Lay the Groundwork for Marketing Your School
2018-05-01

Foundations are essential for buildings, organizations, relationships, and yes, marketing plans. 

As we make our resolution to market our school, the first step I suggest is aligning your school values to your school marketing agenda. Because this is such an essential marketing tip, I’d like to help you with this step. Let’s work together to lay the groundwork for marketing your school by defining your school values, mission, and stakeholders.  

Instagram for Schools
What you need to know about adding Instagram to your school's social media strategy.
2018-04-24

A few weeks ago, my 15-year-old daughter competed in a music festival. I was so excited to see that her band teacher posted about it on the school Facebook page! When she got home that day, I said, “Did you see the nice FB post about the competition?” She stared back blankly. That’s right, I remembered, she doesn’t have a Facebook account. Neither do most of her friends. 

Smart School Communication Improves Student Outcomes
A creative way to engage parents in test readiness and improve school PR
2018-04-17

Standardized testing—do these two words raise your blood pressure? It seems as though the school year all comes down to testing, doesn’t it? For administrators, your school grade, your school reputation, your school brand, all rely heavily on the results of how students from your school perform on test days.

Going to the Source
Reasons to establish a trusted, updated school website
2018-04-10

While backpacking recently with my family, I was reminded of the value and refreshing nature of trusted sources. We hiked deep into the Grand Canyon along a popular trail. While water was everywhere, and we certainly enjoyed every minute playing in the turquoise blue pools and staring at the spectacular red rock backdrop, there were really only a few places to access clean drinking water. 

School Crisis Management: How Prepared is Your School?
2018-03-20

If you’ve been following our blog for any length of time, you know that we believe communication is at the heart of every school’s success. That includes your school reputation, public relations, school marketing, customer service, and crisis management. In each of these areas, without rock solid communication strategies in place, you risk losing control of the situation.