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School Webmasters Blog

Why Your IT Department Should NOT Manage Your School Communications
2017-11-14

No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct brain surgery. Both are experts in their fields, but their fields are vastly different. But public schools do it all the time. So, how did this come about?

Whitespace & Readability for an Effective School Website
2017-10-24

The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly?

How to Become a Rock Star Principal in Just One Year
Apply simple changes and see your school soar to new heights with strategic school marketing and communications
2017-10-10

Implementing change is like flying solo for the first time. It scares the crap out of you when you look down at the runway, but once you land, you can’t wait to get back up into the sky.

School Website Accessibility Worries?
Get and keep your school website compliant; but don’t be duped into paying for services you don’t need.
2017-10-06

We are getting daily calls from schools around the U.S. about what they are facing with the onslaught of OCR complaints filed against their schools.

School Administrators: Leading Like CEOs
2017-09-26

Because our work here at School Webmasters bridges the world of education and the world of business, it is easy for us to see similarities and differences. Here’s what we’ve learned.

3 Proven Pillars of an Effective School Marketing Plan
Don't let another year go by without marketing your school
2017-09-12

No matter what kind of school you run—public school, private school, charter school, or faith-based school—these three pillars of an effective marketing plan should support your school communications. These elements will not only help you transition throughout the year from one focus to the next, but they’ll bring all your efforts together to strengthen your school brand and messaging and improve your public relations. 

Is Your School Back-to-School Ready?
Start each year right with great communication, an inviting culture, and kindergarten parent readiness
2017-08-22

Back-to-school jitters aren’t just for students and teachers; administrators certainly get their share of the stress that comes along with that first day. 

Roll out the Welcome Mat at Your School
How to create a welcoming atmosphere and build long-term, supportive relationships.
2017-08-08

How would a first time visitor to your school describe its atmosphere? Is it warm and inviting? Or is it cold and unwelcoming? From the grounds, signage, and parking lot to the front office and the website, your school atmosphere is evident. Is it the message you want to present? 

How to Get a School Website Redesign That Pays for Itself
2017-07-25

While a school website redesign can feel like a Herculean task, not worth the time or the money,  keep in mind that your website is your most important marketing and communications tool.

Creating a Buzz through Strategic School Communication
Basic marketing tips you can apply to any school public relations campaign.
2017-07-11

Have you ever walked into a crowded room where a hundred little conversations are taking place all at once? It sounds a little like a beehive buzzing, doesn’t it? 

In school communications we don’t throw the term “marketing buzz” around much—although maybe we should.