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School Webmasters Blog

Do you have an OCR complaint against your school website?
Get and keep your school website compliant; but don’t be duped into paying for services you don’t need.
2020-01-14

We are getting daily calls from schools around the U.S. about what they are facing with the onslaught of OCR complaints filed against their schools.

Show and Tell for Parent Engagement
Two simple principles to make sure your website is supporting your school communication goals
2019-12-24

Your school website can benefit from the principles learned at show and tell. Learn how.

How to Get Started with a School Blog
You know a school blog is good communications, so now get started
2019-12-10

You know the value of a blog for marketing and communications, so now learn how to have a school blog that rocks.

Working with the local media to get your school stories heard
Managing the Media, Part 3
2019-12-03

Have a great school event planned? Want to get some positive media coverage? Find out how to engage your local media.

Is the Media Out to Get Your School?
Managing the Media, Part 2
2019-11-26

Do you feel like the local media is out to get your school or that the coverage you do get is always negative? It doesn't have to be that way. Find out how to change that!

Involving Local Media in Your School Communications
Creating school advocates for positive media coverage, Part 1
2019-11-12

Why does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be!

Creating your School's Communication Plan
8 simplified steps to implementing a school communication plan that makes a difference
2019-10-22

Effective school communication is essential to your school’s reputation, community support, and student success. Build your school communication plan using these simplified steps.

School Website + PTO = Fundraising Success!
How your school website can help parent teacher organizations (PTO) connect with the community
2019-10-08

Need some tips to help your parent-teacher organizations help your school and connect with your community? Use your school website to get things rolling!

Instructional Videos—Good for Your Students; Good for Your School Marketing
2019-10-01

Use your school’s instructional videos and increase your public relations. Your students will learn better, resulting in healthy connections and more effective parent engagement. Find out how.

Consider Hiring a Professional School Communications Coordinator
And if not, then here are 7 tips for you do-it-yourselfers
2019-09-24

With so many communication avenues at our disposal, it is a miraculous time to be a school leader, but these avenues include pitfalls. Learn why hiring a communications coordinator for your school district might be a wise economical investment.