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School Webmasters Blog

The Transformation of School Websites from Concept to Reality
How long does new website design and development take?

Unlike a butterfly preparing to transform, schools aren’t always sure what steps to take in order to maximize their school website’s potential. Learn how to do it right.

Celebrating Students' Successes in Schools
Why sharing your school's stories adds crucial value to your school

In this blog, we will consider various ways you can share your school's success, thereby adding value to your school.

School Websites: What's the Big Deal?
Using a website to help you reach your school communication goals

Your school's website is a powerful communications tool. Are you using yours to its best advantage?

School Board Members: How to Help Your School Succeed
What happens when school governing boards value communication

Are you a school board member, or do you know someone who is? Learn how the most effective governing board members help the schools they were elected to lead become more successful in meeting their goals.

How Do I Market My School?
6 simple and better ways to help your school bloom

Not sure how to implement school marketing to improve your enrollment, school reputation, or trust? Learn how to use marketing and watch your school bloom.

Your website's important first impression
How your school website impacts reputation, engagement, and enrollment

How important is a first impression? Very. It has to do with what is known as the halo effect. Our first impressions create a perception, whether positive or negative, that causes us to associate other qualities with our original impression.

DIY School Website Management
Your school website is the heart of your strategic communications efforts

School website management boils down to creating a memorable, inviting, and emotionally engaging experiences. The benefits are worth the effort!

What is poor customer service costing your school?

What is your school customer service costing your school? Does it effect your enrollments, your staff morale, your school brand? You bet it does!

Digital Citizenship: 2 Guiding Principles to Help School Leaders Face Technology Struggles
Technology in Our Schools—Uncharted Waters

The level of technological connectivity in today’s world is beyond anything we as digital immigrants have ever seen before. What can school leaders do to navigate these uncharted waters?

How to Make an Effective Teacher Website
Engage parents on a personal level

Your school and district websites are essential PR tools, but since they must reach a large audience that encompasses your entire community, they serve distinct purposes and functions. In contrast, the sole audience for teacher sites is current students and their families. You may ask, “Is a teacher website worth it for such a limited audience?” The answer is yes!