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School Webmasters Blog

Internal Marketing: Critical School Communications Strategies
2021-07-27

Often when we consider our various target audiences, we don’t consider the one closest to us—teachers, staff, and administration. These important people are your “internal publics,” and marketing to them is one of the most important things you can do. 

Are Parents Using Your School Website?
2021-07-13

Are parents in your community really using your website? If they are, you’ll want to make sure you know what they use it for most often so you can stay on top of those services. If they aren’t, then you’ll want to know why so you can make changes to better serve them.

Pick Me! Pick Me!
How setting up Google My Business can benefit your school
2021-06-22

One of the ways to increase your chances of showing up, besides having an active school website, is to claim your “Google My Business” listing. Learn how to maximize visibility in an organic search and highlight positive reviews at the same time.

School Website Management: It May Be Time to Get Some Help!
2021-06-08

So, how do you effectively and affordably manage the critical tasks of website management? Consider getting some help from experts trained to manage school websites. 

It Might Be Time to Update Your School Website If…
2021-05-25

Websites also have become essential for all organizations—from Fortune 500 companies to non-profit organizations, and, yes, even for your school. You certainly don’t need to overhaul your school’s website every year, but you do need to make sure you're presenting your school in the best light by keeping up with current website trends. 

School Websites: Leader, Lemming, or Loser?
2021-05-11

There are always leaders and lemmings in the world. Of course, you want your school website to be viewed as an asset and representative of your outstanding educational services. But often, unbeknownst to many respected educators, their school websites are lemmings, or worse, they are losers, and the school administrators are not even aware of it. How can you fix this problem?

Using Surveys to Improve School Communications
2021-04-27

We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. Consider surveys to improve your school communications.

Collecting Testimonials—a School Marketing Success Story
2021-04-13

What better way to show other parents what a great school you have than to let them hear it from other parents? Hearing (or reading) a testimonial from someone who has nothing to gain other than from a school employee with a vested interest always adds more credibility.

10 Brain Training Tips—rewiring for an attitude of gratitude
2021-03-23

It’s been a tough year. We can all agree on that. So, it’s probably time to look at what we can do to turn things around. We can’t control the world around us, pandemics, weather, or most economic conditions, but we do have some control over our perspective on our world and our lives. Gratitude is just such a control mechanism.

Communication! It's All About Customer Service
2021-03-09

Communication is the bedrock of customer service. Good customer service requires effective communications, and that requires listening to your customers' needs as well as communicating your own.