School Webmasters Blog

Here are six tips for building strong school public relations. We’re going to help you get out of your comfort zone and look at some school communication risks that can vastly improve your school’s public relations.

Are you struggling to get engagement on your school social media posts? Find out what you should be doing to create and manage successful school social media.

It’s not easy to be a risk-taker. After all, “risk” involves the possibility that something unpleasant or unwelcome may happen. But risk also includes the possibility of something wonderful or amazing happening. What kind of school leader are you?

Is your school website doing the job that it needs to do? Only if it is helping you do the job that parents want to hire your school to do. Find out what jobs-to-be-done a school website needs to do.

When you are looking to increase your school's enrollment, positive, uplifting, and inspiring stories and testimonials are the "x-factor." Use it!

Empower your school's CTO to use their technical expertise to improve student outcomes.

Your school website and social media presence are public relations tools that help you build and nurture relationships with audiences that are already connected to you; a blog can do the same.

Inbound marketing is attracting customers with relevant content–when and where they need it. Learn how your school can create effective school marketing.

In part 3 of this customer service series, let’s look at some healthy, guiding principles to follow in order to establish your school as dependable and committed to good communication habits–both face-to-face and written.

In part 2 of our school customer service series, we’ll take a look how to deal with difficult or upset persons as well as how to deliver constructive criticism.