School Webmasters Blog

Every few years, schools decide they need to update or redesign their website. The best reason is because you want to improve the experience your website visitors have when they visit your school’s online presence. Your school website is your most important communications and marketing tool. But, the key here is that it can do all of this only if your website design and content is done right.

While students return to full in-person learning and you scramble to help students who may have fallen behind catch up, this is a perfect time to institute some marketing strategies to increase your enrollment (and encourage any lost students to return to your school).

It requires some planning and processes. Luckily for you, we have a solution that will get you started and help carry you through to success in all the various aspects of effective school marketing.

Often when we consider our various target audiences, we don’t consider the one closest to us—teachers, staff, and administration. These important people are your “internal publics,” and marketing to them is one of the most important things you can do. 

Are parents in your community really using your website? If they are, you’ll want to make sure you know what they use it for most often so you can stay on top of those services. If they aren’t, then you’ll want to know why so you can make changes to better serve them.

One of the ways to increase your chances of showing up, besides having an active school website, is to claim your “Google My Business” listing. Learn how to maximize visibility in an organic search and highlight positive reviews at the same time.

So, how do you effectively and affordably manage the critical tasks of website management? Consider getting some help from experts trained to manage school websites. 

Websites also have become essential for all organizations—from Fortune 500 companies to non-profit organizations, and, yes, even for your school. You certainly don’t need to overhaul your school’s website every year, but you do need to make sure you're presenting your school in the best light by keeping up with current website trends. 

There are always leaders and lemmings in the world. Of course, you want your school website to be viewed as an asset and representative of your outstanding educational services. But often, unbeknownst to many respected educators, their school websites are lemmings, or worse, they are losers, and the school administrators are not even aware of it. How can you fix this problem?

We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. Consider surveys to improve your school communications.

What better way to show other parents what a great school you have than to let them hear it from other parents? Hearing (or reading) a testimonial from someone who has nothing to gain other than from a school employee with a vested interest always adds more credibility.