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School Webmasters Blog

School Communication Best Practices: 13 Tips for Newsletters
Are your parents getting the message?

As a parent in a busy family, one of my greatest struggles is getting the messages sent from schools. My children attend high school, junior high, elementary, and preschool, and staying au courant in our home is no small feat. So, if you can get my attention, you’re really doing something right.

Where are you spending your school website budget? Sales or Support?
Put your money where your priorities are; be a wise steward of your school's resources

Where is your school spending the funds allotted to hosting and managing its website? Is it the best option and are you getting what you pay for?

3 Steps to Expert School Website Management
How to assure your school's online school communications success

Your school’s website is that critical intersection between public relations, customer service, marketing, media relations, communications, and branding. Website management is the process that makes this a reality.

Think Twice Before Moving Your School to a WordPress Site!
Weighing the pros and cons of a DIY website for your school

In an effort to save money, has your school considered using a do-it-yourself software like WordPress? If so, weigh the pros and cons first.

Building a Positive School Culture

What is your school culture like? How would your students describe it? What about your staff? How can you improve it? Here are some ideas!

School Calendars: Your One-Stop School Communications Tool
How to Manage Your District and School Calendars

As school marketers, we sometimes become distracted by all the wonderful tools we have at our disposal—the website, Facebook, Twitter, Instagram, and whatever the next new social media trend will be—that we sometimes don’t give one of the most efficient tools in our arsenal the attention it deserves. I’m talking about your district and school calendars. 

How to Engage and Connect with Busy Parents
Incorporating a visual approach to your school marketing plan

Imagery is a timeless form of communication that engages audiences in various ways. Whether you recognize it yet or not, seeking to increase your use imagery as part of your school marketing is important, easy, and effective. Let’s look at the value of concrete imagery, such as pictures either on a printed page or screen

51 Ways to Market Your School
School marketing strategies that get your school noticed

Marketing your school is essential in today’s competitive educational environment. The good news is that there are so many effective ways to do it—you just need to get started. So, here are 51 ideas to get you moving in the right direction.

You Won't Believe What Happened When I Rang the Bell for Service
How Excellent Customer Service Translates to Marketing for Your School

Right as I rang the bell, a concierge walked around the corner. The bell wasn’t a simple ding… It was a long, drawn out doorbell tune that played up a scale and then back down. I grimaced and looked at the concierge’s face to see if I had annoyed her by ringing the bell—I could just imagine how hearing that tune every day may grate on her nerves.

Can you believe it? She wasn’t even a little annoyed that I had rung that bell just as she appeared.

What Private Schools Do Right that Public Schools Suck At
Steal their marketing secrets to engage, convert, and enroll more students

If we were to tell you just one thing that private schools do right that most public schools don’t bother to do, it would be to market their school’s differentiators. Maybe public schools see themselves as ubiquitous and feel they don’t offer anything different than every other public school in the country. However, I’m pretty sure that isn’t true.