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School Webmasters Blog

Need a Rock Star School Webmaster?
Learn what “ideal world” best practices are and how you can make that a reality for your school.
03/14/2017

Would you like to improve your school's communication? Start with your school webmaster's role. Learn what would be ideal in a perfect world and how you can make that a reality in your school.

Style Guide for Website Content Writing
02/28/2017

Let's eat grandpa.

Let's eat, Grandpa.

This is one of my favorite examples of how punctuation can drastically affect the meaning of a sentence. An errant or missing comma has the potential to completely change its meaning. Its misuse as well as misspellings and typographical errors have resulted in extreme losses—some measurable, others not as measurable but nonetheless actual.

What Grade Does Your Public School Website Get?
02/21/2017

If your school website were to get a grade, how would it fare? Does it come out on top in the various subject areas like communications, customer service, marketing, branding, telling your school’s stories, or highlighting your successes? Find out how to bring up those grades and move to the top of your class. 

Use the Power-Packed Punch of School Social Media Analytics to Drive Your Posts
Giving the People What They Want
2017-02-14

You’ve tried everything—pictures, video, funny memes, poignant quotes, carefully planned-out social media campaigns, calls to action, links to thought-provoking articles from education organizations and experts in your field, even shameless begging—and still, crickets. Is anybody out there? What more can I do to get people to respond to my school’s social media posts?

ADA Website Accessibility, Part II
Compliance...one bite at a time
02/09/2017

If you are one of the tens of thousands of schools concerned about meeting the newly adopted website accessibility deadline of January 18, 2018, we can help.

ADA Website Compliance, Part I
or 'Actionable steps to school website accessibility'
2017-02-07

Your school’s website accessibility is coming under fire. In addition to a flurry of complaints being filed against schools across the U.S., Section 508 of the Rehabilitation Act recently published updated accessibility requirements on January 18, 2017. This means that by January 18, 2018, you need to have your school’s website compliant with WCAG 2.0 A/AA standards.

Schools That Do More With Less
How Ridgefield Public Schools manages their school website, social media, and communications without breaking the budget
2017-01-31

Doing more with less is a beautiful concept. It allows you to simplify processes, be more productive, and use resources most effectively. For schools especially, the notion of doing more with less should be particularly appealing given stretched budgets, sparse staff, and ever-increasing to-do lists. Let me tell you how our friends at Ridgefield Public Schools (RPS) are managing their to-do list all while saving staff time and staying within their budget. 

School Choice: Something to Fear or Embrace?
Making yours the school of choice
01/27/2017

 “The very things that held ya down are gonna carry you up and up and up.” 

These profound words were said to Dumbo by Timothy Q. Mouse when he was encouraging him to fly. They may also apply to the possible changes with the incoming Trump administration regarding School Choice.

Five School Communication Goals for 2017
2017-01-18

Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in this new year.

Exciting Things Are Happening in 2017
01/04/2017

We hope you’ve enjoyed the holidays and taken some time to relax and enjoy yourselves surrounded by friends and family. Instead of flooding your inbox with our typical information, inspiration, and adjuration over the holidays, we want to take a moment at the start of this new year to thank you.