School Webmasters Blog

There are always leaders and lemmings in the world. Of course, you want your school website to be viewed as an asset and representative of your outstanding educational services. But often, unbeknownst to many respected educators, their school websites are lemmings, or worse, they are losers, and the school administrators are not even aware of it. How can you fix this problem?

We often think we know what our parents and community think—and sometimes we’re wrong. The only way to find out how people really feel is to ask the right questions. Consider surveys to improve your school communications.

What better way to show other parents what a great school you have than to let them hear it from other parents? Hearing (or reading) a testimonial from someone who has nothing to gain other than from a school employee with a vested interest always adds more credibility.

It’s been a tough year. We can all agree on that. So, it’s probably time to look at what we can do to turn things around. We can’t control the world around us, pandemics, weather, or most economic conditions, but we do have some control over our perspective on our world and our lives. Gratitude is just such a control mechanism.

Communication is the bedrock of customer service. Good customer service requires effective communications, and that requires listening to your customers' needs as well as communicating your own.

With 2020 now behind us (thank goodness), it is time to address some of the issues left in its wake. For one thing, many schools have seen decreased enrollments, and since your sustainability is based on enrollment, it’s an issue you have to take seriously. 

Looking for ways to enhance the online learning in your classrooms? Check out these tips!

Your school website is your face to the public. It’s your chance to create a favorable first impression. Here are some tips about how to do it right!

Your school website content matters, especially how you say it. Get some tips for keeping it positive!