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School Webmasters Blog

When Tragedy Strikes at Your School
Steps to Prepare for School Crisis Communication

It’s the kind of news we never want to hear—a tragedy has struck. Unfortunately, in our world today, the news media daily reports the reality of violence, accidents, and death, and our schools are not immune.

It Isn't About the Nail
Stop focusing on your school's status quo; move from wants to needs

Take a look at your school's communication strategies. Are you missing the point by maintaining the status quo?

How to Tell Your School's Stories
Learning how to turn your school's successes into engaging narratives that influence and engage

You hear it everywhere: “Tell your school’s stories.” But, how do you go from understanding the value of storytelling to actually do so? Find out here.

Create a Public Relations Plan for your School
Implement a public relations strategy that will get your customers to know, like, and trust your school

School public relations carries more clout than advertising or marketing, and is often less expensive. Are you implementing strategic public relations at your school?

The Changing Role of K-12 School Websites
How your school website influences parent choices

Can the information and design of your school website influence parent's choices for their child's education? The answer is a resounding yes!

6 Risky School Communication Tips
Part 2 of The Path of Hero: Becoming a risk-taking school administrator

Here are six tips for building strong school public relations. We’re going to help you get out of your comfort zone and look at some school communication risks that can vastly improve your school’s public relations.

School Social Media: Are You Talking to an Empty Room?
How to build your school's social media following so people will actually SEE your posts

Are you struggling to get engagement on your school social media posts? Find out what you should be doing to create and manage successful school social media.

The Path of the Hero: Becoming a Risk-Taking School Administrator

It’s not easy to be a risk-taker. After all, “risk” involves the possibility that something unpleasant or unwelcome may happen. But risk also includes the possibility of something wonderful or amazing happening. What kind of school leader are you?

What is your school website “hired” to do?
Understanding the real purpose your website needs to accomplish

Is your school website doing the job that it needs to do? Only if it is helping you do the job that parents want to hire your school to do. Find out what jobs-to-be-done a school website needs to do.

The X-Factor: How and Why Testimonials Work for School Marketing and PR

When you are looking to increase your school's enrollment, positive, uplifting, and inspiring stories and testimonials are the "x-factor." Use it!