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School Webmasters Blog

The X-Factor: How and Why Testimonials Work for School Marketing and PR

When you are looking to increase your school's enrollment, positive, uplifting, and inspiring stories and testimonials are the "x-factor." Use it!

The Changing Role of the School IT Director
Empower your school's CTO and give them a seat at the table

Empower your school's CTO to use their technical expertise to improve student outcomes.

School Blogs: A Metaphorical Dinner Table for Your School Family

Your school website and social media presence are public relations tools that help you build and nurture relationships with audiences that are already connected to you; a blog can do the same.

How Schools Use Inbound Marketing to Win Hearts and Minds
What is the ROI of school marketing?

Inbound marketing is attracting customers with relevant content–when and where they need it. Learn how your school can create effective school marketing.

Customer Service: Minding Your Ps, Qs, and Netiquette
Healthy school communication online and in-person (Part 3 in a 3-part customer service series)

In part 3 of this customer service series, let’s look at some healthy, guiding principles to follow in order to establish your school as dependable and committed to good communication habits–both face-to-face and written.

Customer Service: Facing the Fury
Guarding your reputation by learning to give and take criticism (Part 2 of a 3-part customer service series)

In part 2 of our school customer service series, we’ll take a look how to deal with difficult or upset persons as well as how to deliver constructive criticism.

Customer Service: The Power of Words
7 ways to improve school communications & public relations (Part 1 of 3-part customer service series)

Learn how to use the power of words to improve your school customer service in part one of this 3-part customer services series for schools.

Parents Will Engage When Students are the Ambassadors
Tapping into your students’ ability to market your school and engage parents

Successful schools communicate to their parents and students that they are part of a team, not just observers whose presence matters very little. If you inspire a student with a school program, activity, initiative, etc., your efforts will be multiplied by their enthusiasm to the get the word out to their family and friends. Increased parent engagement through your students is a crucial part of successful school public relations and marketing.

Is Your Front Office Helping or Hurting Your School Enrollment?
Simple communication tips for your school’s front-line recruiters

Here are some simple ways your school’s office personnel can contribute positively to your student enrollment efforts.

Telling Your School’s Stories
Influence, inspire, and engage using story in your school communications

Telling deeply satisfying, meaningful stories isn’t just a tool or device to use once in a while; it’s an essential strategy in communication and in marketing your school.