School Webmasters Blog
School website management can be a huge advantage to your school’s branding and communication efforts. Find out what works and why.
Your support staff is busy, your teachers are overwhelmed, and administrators are wearing many hats. Now there is a solution to keeping your website current.
There is so much involved in creating and maintaining an effective school website. And, to be fair, it is nearly impossible to expect your school staff to have the skill sets required to manage today’s website and social media without specialized training.
The primary task of your school’s website is to facilitate effective communication. If done right, it can not only keep everyone informed but will improve morale and create staff, parent, and student enthusiasm for the school.
Take note, today’s staff members want to be asked for feedback and to be heard.1 I think we also recognize that in addition to more frequent communication, how we communicate can mean the difference in how effective we are as leaders. This means better listening skills.
I’ve been preaching for years that content is king. I’ve written numerous articles espousing this recommendation. However, I’m kind of old-school and I actually read content—on the Web, in books, in ads, etc.
Are the words you are using undermining your school’s intended messages? The words used in all forms of communication can be some of the strongest branding taking place at your school.
Yes, we are talking about outsourcing your school’s website management. Not just the design of the website, which is quite common for most schools, but to include the ongoing content updates, proofing, copywriting, graphics, and content additions throughout the year.