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School Webmasters Blog

Successful School Marketing

How these public schools become the schools of choice in a school choice environment

School choice doesn’t necessarily mean that public schools have to suffer. One elementary school in Queen Creek, Arizona, is setting an excellent example of how to succeed and excel in a school choice environment. Even if your state is not a school choice state at this time, there is something to learn from this public school that is stealing enrollments from charter schools.

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10 Web Design Trends for School Websites

Website design trends come and go. But, schools don’t typically do a complete website redesign to reflect fads, simply because of the complexity and expense involved. However, there are some trends that are not simply a fad and are moving from trend status to best practices status.

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How to Have an ADA Compliant School Website

Making sure your school websites meets ADA compliance requirements is now a necessity—not just because the laws for this are now being enforced but because it is important that you eliminate any barriers to access to your school website and the information you provide.

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What Grade Does Your Public School Website Get?

If your school website were to get a grade, how would it fare? Does it come out on top in the various subject areas like communications, customer service, marketing, branding, telling your school’s stories, or highlighting your successes? Find out how to bring up those grades and move to the top of your class. 

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Use the Power-Packed Punch of School Social Media Analytics to Drive Your Posts

Giving the People What They Want

You’ve tried everything—pictures, video, funny memes, poignant quotes, carefully planned-out social media campaigns, calls to action, links to thought-provoking articles from education organizations and experts in your field, even shameless begging—and still, crickets. Is anybody out there? What more can I do to get people to respond to my school’s social media posts?

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