School Webmasters Blog
How Your Reaction to ADA Compliance Affects Your Public Relations
We’ve blogged previously about the legal requirements of website accessibly and how to make your school website ADA compliant. We’ve even provided full website accessibility services to make things easy for our clients. But there is one thing we haven’t talked about yet in all this—and that is the public relations aspect of ADA compliance.
5 Ways School Marketing Will Pay Off by the End of the Year
Benefits are a huge motivator. And whether we realize it or not, much of our day-to-day actions are motivated by benefits. School marketing has incredible benefits such as approval, trust, investment, support, involvement. These benefits are worth your time at least a few hours every week.
School websites—the Swiss army knife of influence and communications
One of the most powerful tools a school has when it comes to implementing effective school communications is the school website. It’s like that indispensable Swiss Army knife that has nearly every possible tool in one convenient location.
This is NOT the End of Facebook!How to keep your school’s Facebook page on your follower’s news feed despite the new algorithm
Despite what you may have heard, the Facebook world is NOT coming to an end. Still, with a term like “Facebook Apocalypse” being thrown around, we felt it best to spend a little time chatting with you about what Mark Zuckerberg’s recent announcement concerning the changes Facebook will be making to their algorithm means for you.
Creating a School Video Without Breaking the BankHow to break through the information overload to get your school messages out.
Feeling a bit overwhelmed with the amount of information you have to absorb each day? Beginning to think you are merely roadkill on the side of the information superhighway? Are you inundated with far more information coming in than you can assimilate? Well, you are not alone.
What the Best Elementary School Websites Have in Common—and Why It Matters
Imagine a scenario involving two parents, Laura and Sue, who live on opposite ends of the city and in different school districts. Each has a child in elementary school. It’s early in the new school year, and on this particular evening, both women realize they need to download a copy of the school lunch menu. But here is where their stories diverge.
School Social Media Managers: A Calm Voice Amidst the Storm
I was relieved when I logged in to Facebook this morning to see that a friend of mine had checked in as “safe” from the Wildomar Wildfire, a fire that was actively threatening the area where she lives.
What does your school need in a website?School Webmasters would like to apply for the job
What do you REALLY need in a school website? This is actually a very important question. Different schools have different needs, so it is worth taking a few moments to think about your answer.
20 Tacky School Website Practices Schools Should Avoid
If we provided the following list to most other industries, it would be old news. I’m pretty sure the whole article would get a response like, “duh!” from their readers.
Why Your IT Department Should NOT Manage Your School Communications
No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct brain surgery. Both are experts in their fields, but their fields are vastly different. But public schools do it all the time. So, how did this come about?
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