Your school website is only as effective as your users think it is. If parents complain that they can’t find what they are looking for, there’s a problem. We could claim user error—that they just don’t know what they are doing—but if there is a problem, it is our...
Working in a school can be a tough job. It is also one of the most important roles in American society. We hope you feel pride in your chosen profession, and although you don’t get the recognition you deserve most of the time, your dedication, caring, and expertise...
Often when we consider our various target audiences, we don’t consider the one closest to us—teachers, staff, and administration. These important people are your “internal publics,” and marketing to them is one of the most important things you can do. Benefits...
Your school website is your public face. It’s how you introduce yourself to prospective families and how you communicate with families who already entrust you with their children every school day. With that in mind, you want your website to serve the needs of both...
How setting up Google My Business can benefit your school Unless your school is a boarding school, you hope to attract local students. That means you need to show up on the local internet searches parents might use to research local schools whether private or public....
