You know what makes your school great. You know your school’s struggles. You know what you want your parents and prospective parents to know. But are you sure you know what they want and they need from your school website? Let’s take a look at your school...
For the past 19 years, I’ve watched the gradual change in K–12 education. It is not just how U.S. schools educate students but the parents’ choices in how their children are educated and by whom. The Covid-19 pandemic brought about even more changes that will...
Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers. Where are headlines...
K–12 schools find it quite difficult to stand out from their competitors because most schools offer the same services. But, with the ever-increasing competition for parents and students, it is vital that schools find their place in the minds and hearts of parents with...
Your local school wants your referral and it’s one of the easiest gifts to give I love my pest control service. That may sound weird, so let me tell you two things: 1. I live in Arizona. 2. I found a BABY SCORPION hiding in with my kids’ toys. Luckily no...
