All school districts are looking for ways to make their school websites more relevant. They are designed to be the go-to resource for parents and community members as well as to serve as the primary marketing tool for your school. So, let’s discuss some fun and...
Every school in America depends on school announcements to communicate with its teachers, parents, and students. Many schools disperse these important messages using daily reminders broadcast to the whole school via a P.A. system or weekly printed reports sent home in...
You know what makes your school great. You know your school’s struggles. You know what you want your parents and prospective parents to know. But are you sure you know what they want and they need from your school website? Let’s take a look at your school...
For the past 19 years, I’ve watched the gradual change in K–12 education. It is not just how U.S. schools educate students but the parents’ choices in how their children are educated and by whom. The Covid-19 pandemic brought about even more changes that will...
Your school website’s purpose is to inform existing parents and to attract prospective parents. You can’t do that without attracting readers, which means writing a compelling headline that will grab the attention of those desired readers. Where are headlines...
