From bite-size tweets to viral videos and website blog posts, content is the first point of contact between you and a student or parents. Pique interest by showcasing alumni success stories, your cool campus vibe, and your program offerings. In addition, content is...
We live in a world where people are quick to form opinions based on first impressions. In today’s tech-driven age, a website is your school’s storefront that can work for or against you. It can show parents, students, and faculty that you’re the real...
Your school website is charged with serving many functions, particularly that of providing information to prospective and current parents of children in the grades your school serves. But, another important role is to recruit quality staff. When you are looking for...
What are you most proud of at your school? What are your stand-out programs? Does your school offer amazing extracurricular activities that your students especially enjoy? I Know About the Sports and Music Programs, But… Where I live, there are several high...
Why do we cringe when we hear the word “marketing” as it relates to our education services? Maybe because we think of “marketing” as merely “selling” goods and it’s not in our nature to push a product onto our friends. (Admit...
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