There is a reason we say, “An image is worth a thousand words.” Photographs stand out in text-heavy websites, draw attention, and increase memory recall. The best photographs communicate without any text; that is the power of visual content. The right photos can take...
10 Steps in the Right Direction: Starting Each School Year Strong
It’s not too late to make a lasting good impression. Whether your school has already begun or has yet to open its doors, there are some important topics that you should address to make sure you are starting each school year off right. Start strong by answering...
Whipping Your School Website into ShapeA summertime to-do list that will please parents and improve enrollment
It’s summer and if you’re like most educators, you’re enjoying the quiet hallways, catching up on piles of paperwork, and working on your summer maintenance projects. While your school is getting whipped into shape with new coats of paint and clean...
Is Your School’s Communication Becoming Irrelevant?If you aren’t using social media, the answer is yes
Maybe you have a similar “I remember when…” story. Mine goes like this: I remember when I first heard of Facebook. I was talking to my sister on the phone, and she mentioned that a friend of hers had introduced her to this new website that allowed you to share...
Simple Rules of Word-of-Mouth MarketingHow to apply word-of-mouth marketing to your school’s communication strategy
“Katie, have you tried that café on Main and Greenfield?” “Oh yeah, my husband and I ate there last week. They have the best sandwiches and the cutest cupcakes. It’s owned by a family in the area, and the service was amazing!” “Awesome! I’ve been wanting...
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