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How Do I Market My School?

6 simple and better ways to help your school bloom

When I was 18, I fell in love with flower markets. I’m drawn in by the variety of colors, shapes, designs, and fragrances—walking past rows of roses, daisies, and irises and vendors working beside them. While surrounded by pavement and noise, flower markets are...

Create a Public Relations Plan for your School

Implement a public relations strategy that will get your customers to know, like, and trust your school

With the current state of public mistrust in the media, and journalism in general, the words “public relations” often don’t inspire feelings of confidence today. But let’s look a bit deeper at the real intention of this thing we all call PR and find out what it is and...

The Changing Role of K–12 School Websites

How your school website influences parent choices

Every year the number of families that have a choice about where their child attends school increases. Not only are public school districts offering parents more choices at their existing schools, but there are more alternative choices as well. There are options like...

The X-Factor: How and Why Testimonials Work for School Marketing and PR

One month before my college graduation, I received a phone call from my school. They asked if I’d share my college experience with them on graduation day to include as part of their school marketing. As a mother of five, I was graduating alongside students who were in...

School Blogs: A Metaphorical Dinner Table for Your School Family

The Dinner Table Tradition

Each night, many families connect as they share a meal, often around a table. For years, our family has had a unique, daily tradition at dinner: we go around the table and each family member tells us about their day—what was sweet, what was sour, and something they...
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