SEO stands for Search Engine Optimization and means that you put some strategy and techniques into your school website management to get free online traffic from unpaid (organic) results. It is how major search engines, like Google and Bing, show the top rankings....
School choice and the many possible options available to K12 education have created an environment of competition that was nonexistent even a decade ago. As incoming parents, the Millennial (1981-1998) and Centennial (1998-2014) generations will demand even greater...
Arizona is a school choice state that uses Education Savings Accounts (ESAs) and Tax-Credit Scholarships to allow parents a choice of where their child receives an education. And school competition is fierce. In fact, Arizona has a higher...
“The very things that held ya down are gonna to carry you up and up and up.” These profound words were said to Dumbo by Timothy Q. Mouse when he was encouraging him to fly. They may also apply to the possible changes with the incoming Trump administration...
Now that you are headed into the second half of the school year, it’s a good time to refocus on how to best reach and engage parents in the new year. We recommend five new year resolutions to help bring your communication goals up to speed. If you can’t do all...
