No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct...
Implementing change is like flying solo for the first time. It scares the crap out of you when you look down at the runway, but once you land, you can’t wait to get back up into the sky. And it is change that will be required if you want to take your school from...
Because our work here at School Webmasters bridges the world of education and the world of business, it is easy for us to see similarities and differences. Here’s what we’ve learned. We’ve noticed that sometimes school administrators don’t see themselves...
I recently spoke with the communications coordinator at one of our wonderful public school districts on the East Coast. She mentioned that, in her busy district, the district leaders seem to have four main concerns throughout the year: starting in August, the district...
How would a first-time visitor to your school describe its atmosphere? Is it warm and inviting? Or is it cold and unwelcoming? From the grounds, signage, and parking lot to the front office and the website, your school atmosphere is evident. Is it the message you want...
