If you’re hashing out marketing and school public relations on your own, then a full-blown strategic communications plan can feel overly complicated and time-consuming. Sometimes looking at complex processes in different ways can help with understanding and executing...
In the world of education, colleges and universities are the branding kings. Think for a moment of your nearest state university. Do you know its colors? The mascot? Can you visualize their logo? I’m betting you can. Colleges and universities put a lot of money into...
Benefits are a huge motivator. And whether we realize it or not, much of our day-to-day actions are motivated by benefits. If we weigh the benefits versus the activity and decide it’s not worth it, we won’t carry out the activity. Take, for example, doing the...
Feeling a bit overwhelmed with the amount of information you have to absorb each day? Beginning to think you are merely roadkill on the side of the information superhighway? Are you inundated with far more information coming in than you can assimilate? Well, you are...
No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct...
