If we were to tell you just one thing that private schools do right that most public schools don’t bother to do, it would be to market their school’s differentiators. Maybe public schools see themselves as ubiquitous and feel they don’t offer anything different than...
October is Red Ribbon Month, and schools typically celebrate Red Ribbon Week during the last week of October. This year, Red Ribbon Week is October 23–31. Whether your school pulls out all the stops for Red Ribbon Week or you’re throwing together a last-minute plan,...
Last fall, I listened to a teacher relate the following experience about my uncle, a retired principal in California: As she walked back to her classroom one day, she noticed a man running from her room carrying her purse. She ran to the office to tell my uncle. He...
The best school websites serve many critical purposes. To accomplish those many objectives, they must also be functional, usable, and accessible (which we covered in Part 1). Once you have fulfilled the required functional aspects of the best school websites, you...
I’m sure you’ve heard the old adage, “No news is good news.” The fact is, no news isn’t good news; it’s just bad public relations. The good news for us is you’ve most likely heard of public relations or “PR” before. The bad news is you might negatively associate...
