Whether you’re managing school marketing for a public or private school, chances are you would like to grow your enrollment. After all, more students mean more opportunities to make a positive impact in the community. And, let’s not forget, higher enrollment numbers...
What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. It sounds simple enough, right? Merriam-Webster says it is “the interchange of...
Blogging shouldn’t seem like a new fandangled idea any more, especially as you delve into your position as school marketer. You might be hearing about it in conference sessions, in articles about school social media impact, or from other education blogs. ...
I’m no engineer, but I do know the value of a solid foundation. The foundation is the basis upon which something is supported. Foundations are essential for buildings, organizations, relationships, and yes, marketing plans. As we make our resolution to...
Recently I attended my uncle’s funeral in Southern California. He worked as a school principal for many years, and two teachers spoke at his memorial. They honored his memory by sharing stories. One of the teachers described the following experience: As she was...
