We’ve covered the first five steps to school inbound marketing in Part 1, so now you’ve come to the real “rubber meets the road” steps. If you missed Part 1, please review that first, and then jump right into the next steps below. Step #6: Develop your plan You...
Marketing has changed radically in the past decade. Whole industries are either gone or dying primarily because of the changes brought about by the ubiquitous presence of the Internet. Another change-causing factor is that “interrupter” advertising that rules our...
An Olympian recently visited our local elementary school. Students heard inspiring stories and took turns pole vaulting with the help of the visitors. My daughters came home completely excited, and I thought, “How cool for them.” A few days later, while scanning...
Marketing your school is essential in today’s competitive educational environment. The good news is that there are so many effective ways to do it—you just need to get started. So, here are 51 ideas to get you moving in the right direction. Invite them in: Create a...
Recently, I went on a trip with my mother and sister-in-law to Billings, Montana. Yes, in November. Yes, it snowed the whole time. This was our first trip to Billings, and we weren’t sure where to stay, so we selected a place with a good deal and positive reviews on...
