Schools need to market themselves the same way great teachers teach. Demanding a student learn something just “because it is on the test” doesn’t incentivize students. But, helping them understand the personal value and benefits they can enjoy from that knowledge will...
Wouldn’t it be strange to attend a school sporting event only to see the principal as the only player representing the school? Picture the scene: he or she didn’t have time to change before the event, so he’s/she’s still wearing business attire and carrying a laptop...
Do you ever feel like your school public relations plan is missing something? Take a look at your school-parent community partnership. How often do your students’ families come to your school? Do they have reasons to look forward to their time on your campus? ...
We’ve covered the first five steps to school inbound marketing in Part 1, so now you’ve come to the real “rubber meets the road” steps. If you missed Part 1, please review that first, and then jump right into the next steps below. Step #6: Develop your plan You...
Marketing has changed radically in the past decade. Whole industries are either gone or dying primarily because of the changes brought about by the ubiquitous presence of the Internet. Another change-causing factor is that “interrupter” advertising that rules our...
