Effective school communication is essential to your school’s reputation, community support, and student success. Without good communication, with all of your audiences, you build unnecessary stumbling blocks that will affect trust, engagement, and even enrollment....
I couldn’t completely grasp my grandmother’s knitting rhythm, but I enjoyed the result: a warm, colorful blanket. I tried to learn how to knit and crochet a few times. My early attempts ended in frustration. Decades later, I finally learned; to the chagrin of my...
It might be time to take the temperature of your stakeholders’ opinions about your school. Is it a bit cold out there among your constituents or cozy and warm? You can’t change perceptions if you don’t know what they are. As an educational leader,...
When I was 18, I fell in love with flower markets. I’m drawn in by the variety of colors, shapes, designs, and fragrances—walking past rows of roses, daisies, and irises and vendors working beside them. While surrounded by pavement and noise, flower markets are...
With the current state of public mistrust in the media, and journalism in general, the words “public relations” often don’t inspire feelings of confidence today. But let’s look a bit deeper at the real intention of this thing we all call PR and find out what it is and...
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