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Where are you spending your school website budget? Sales or Support?

Put your money where your priorities are; be a wise steward of your school's resources

Let’s discuss where schools typically choose to spend budgeted website funds. There are basically three choices when it comes to the school funds spent on their websites. Pay staff to develop and manage a free or open-source CMS platform. Use a pre-developed...

The Joy of Giving Accessibility

Are you giving everyone access to everything on your website?

Charles Dickens wrote, “No one is useless in this world who lightens the burdens of another.” At this time of the year, we often look for ways to lighten the burdens of those around us. Have you ever thought about giving the gift of accessibility? Think of it as...

School Calendars: Your One-Stop School Communications Tool

How to Manage Your District and School Calendars

As school marketers, we sometimes become distracted by all the wonderful tools we have at our disposal—the website, Facebook, Twitter, Instagram, and whatever the next new social media trend will be—that we sometimes don’t give one of the most efficient tools in our...

Web Accessibility Affects Surfers

Make web surfing an accessible experience.

Do you spend your spare time at the beach surfing the waves until the sun sets? Maybe you prefer to watch the surfers as you enjoy basking in the sun. Maybe the beach isn’t your “thing” and after a hard days work, you prefer to channel-surf to clear your mind. We all...

What Private Schools Do Right that Public Schools Suck At

Steal their marketing secrets to engage, convert, and enroll more students

If we were to tell you just one thing that private schools do right that most public schools don’t bother to do, it would be to market their school’s differentiators. Maybe public schools see themselves as ubiquitous and feel they don’t offer anything different than...
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