You know that moment when someone walks into your school office, clicks onto your website, or calls for the very first time? That’s it. That’s your big moment. Your school’s first impression. It might last five seconds or five minutes, but it’s already shaping how...
Launch Smart: How School Leaders Can Market a New Website Like a ProFrom storytelling to social media, here’s how to turn your new site into your school’s best marketing tool.
Congratulations! You’ve launched a sleek, redesigned website that showcases the heart and soul of your school or district. But guess what? The work isn’t over yet. Building awareness—and engagement—is just as important. Your new website should become the central...
From Click to Classroom: How a Well‑Managed School Website Drives Enrollment—Let us be YOUR easy button!
When a family starts shopping for a new school, their first “campus tour” almost always happens online. Long before they shake hands with your principal or see a classroom in action, parents are clicking through your website, judging whether you’re organized,...
Picture This! School Website Photos, Part 2Access, Privacy & Copyright: Make Every Pixel Count
This article is a continuation from School Website Photography, Part 1, which was to help you capture, curate, and use real school website photos to advance enrollment, retention, and community pride—without pro gear or a pro budget. The goal of part 2 is to keep the...
School Customer Service Training, Part 1The Secret Sauce to Turning Every Interaction into a Five-Star Review
Why “school customer service” is your new super-power Parents, students, staff, and community partners judge your school long before anyone sets foot on campus. A snappy email reply, a friendly “How can I help?” at the front desk, or a quick website update can build...
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