I’m sure all of us can agree that no other role for school leaders has changed as radically in the past decade as that of the K–12 school IT director. We all recognize that technology, in all its myriad forms, has changed how we see the world, how we live our daily...
School Public Relations: Do You See It?Educators and parents working together magnifies student success and your school's PR
Recently I met our 8-year-old daughter’s teacher for the typical parent-teacher conference. My daughter enjoys this teacher and her class. As the teacher shared insights into my daughter’s school performance, I appreciated her pleasant and professional approach. What...
Don’t Let Jargon Monoxide Poison Your School Communications, Part 2How to Filter Out the Jargon and Improve Your School Public Relations
To be an effective educator, you must be a good communicator. To be a good communicator, you must break your messages down into their simplest form and change the way you talk about programs and educational systems. Let’s commit to replacing jargon with more relatable...
Don’t Let Jargon Monoxide Poison Your School Communications, Part 1How Edu-speak May Be Killing Your Message
Hockey has been my favorite sport since I turned eleven years old. Unfortunately, it’s not terribly popular here in my desert state of Arizona. So, if I start talking about breakaways, five-holes, slapshots, and dropping the gloves to the uninitiated, eyes glaze over,...
School Communication Best Practices: 13 Tips for NewslettersAre your parents getting the message?
Every week it comes—a plethora of papers and school communications from my children’s schools. They come home via colorful backpacks, fabulous apps, and informative e-mails. My personal favorite delivery method is the reminder pinned to my child’s sleeve! As a...
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