As school marketers, we sometimes become distracted by all the wonderful tools we have at our disposal—the website, Facebook, Twitter, Instagram, and whatever the next new social media trend will be—that we sometimes don’t give one of the most efficient tools in our...
Do you spend your spare time at the beach surfing the waves until the sun sets? Maybe you prefer to watch the surfers as you enjoy basking in the sun. Maybe the beach isn’t your “thing” and after a hard days work, you prefer to channel-surf to clear your mind. We all...
If we were to tell you just one thing that private schools do right that most public schools don’t bother to do, it would be to market their school’s differentiators. Maybe public schools see themselves as ubiquitous and feel they don’t offer anything different than...
In today’s highly-connected world, it is more important than ever to establish trust. One of the main contributors to trust is creating a culture of transparency. To most of us, being transparent means you’re hiding nothing. You’re letting others look through a window...
Website accessibility compliance has become front and center in the past few years for both schools and businesses. The history of the Americans with Disabilities Act started in the 1960s, but only recently have the Office of Civil Rights and lawyers focused...
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