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What’s Really Going on Behind the Scenes of Your School Website?

What to expect from development to school website management by partnering School Webmasters

My parents recently began a kitchen remodel. There are essentially two types of people when it comes to home renovations—those who do it themselves and those who would rather hire someone to do it for them.  Once upon a time, my dad undertook a home-plumbing...

Is Website Accessibility Required for Independent Schools and Private Schools?

With all the talk in the past few years about ADA website compliance for schools, the focus has been on public school websites. Public school websites must comply with Section 508 as they receive federal funds. But what about those independent and private...

School Marketing: Using Testimonials

Increase Enrollment with Using Social Proof

Whether you’re managing school marketing for a public or private school, chances are you would like to grow your enrollment. After all, more students mean more opportunities to positively impact the community. And, let’s not forget, higher enrollment numbers give your...

What does WCAG 2.1 Mean for You?

WCAG 2.1 is the new accessibility standard

You finally understand WCAG 2.0. You know what your website needs in order to provide a barrier-free website to everyone and stay in compliance with federal regulations. Now that you can finally breathe a sigh of relief, the World Wide Web Consortium (W3C) recently...

School Branding: How to Stand Out from the Crowd

Competing in a world of school choice requires a powerful brand and knowing what you stand for

When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion.  All the other...
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