While working as an educational assistant, I helped a fourth-grade student struggling with math. As we worked on problems, sometimes this student complained, “Why did they have to change math?!” I could picture an adult in his life griping in a similar way while...
Providing Links to Accessible WebsitesDo the website I link to need to be accessible also?
We often receive questions from our clients about the links they provide to websites other than their own. Are you responsible for the accessibility of the websites you link to? For example, do you link to a website providing information about your athletics program?...
When Tragedy Strikes at Your SchoolSteps to Prepare for School Crisis Communication
It’s the kind of news we never want to hear—a tragedy has struck. Unfortunately, in our world today, the news media daily reports the reality of violence, accidents, and death, and our schools are not immune. A few years ago, I sat in a large audience in Arizona...
The Changing Role of K–12 School WebsitesHow your school website influences parent choices
Every year the number of families that have a choice about where their child attends school increases. Not only are public school districts offering parents more choices at their existing schools, but there are more alternative choices as well. There are options like...
What is your school website “hired” to do?Understanding the real purpose your website needs to accomplish
I recently read a book called “Competing Against Luck” by Clayton Christensen of Harvard Business School. It produced a plethora of “ah-ha” moments for me and applies to schools and education in general. It introduces the “Jobs-to-be-Done” theory, which has been...
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