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When Tragedy Strikes at Your School

Steps to Prepare for School Crisis Communication

It’s the kind of news we never want to hear—a tragedy has struck. Unfortunately, in our world today, the news media daily reports the reality of violence, accidents, and death, and our schools are not immune.  A few years ago, I sat in a large audience in Arizona...

The Changing Role of K–12 School Websites

How your school website influences parent choices

Every year the number of families that have a choice about where their child attends school increases. Not only are public school districts offering parents more choices at their existing schools, but there are more alternative choices as well. There are options like...

What is your school website “hired” to do?

Understanding the real purpose your website needs to accomplish

I recently read a book called “Competing Against Luck” by Clayton Christensen of Harvard Business School. It produced a plethora of “ah-ha” moments for me and applies to schools and education in general. It introduces the “Jobs-to-be-Done” theory, which has been...

Accessibility: More than Luck

Accessibility is more than a one-click fix. Accessibility includes research, knowledge, skill, and testing.

Are you holding your breath daily, hoping you’re the lucky one whose website doesn’t receive a federal complaint because of inaccessibility? We will be the first to tell you that’s not a good plan. Accessibility is more than just luck or a one-click fix. Accessibility...

The Changing Role of the School IT Director

Empower your school's CTO and give them a seat at the table

I’m sure all of us can agree that no other role for school leaders has changed as radically in the past decade as that of the K–12 school IT director. We all recognize that technology, in all its myriad forms, has changed how we see the world, how we live our daily...
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