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How to Make an Effective Teacher Website

Engage parents on a personal level

These days, there is a wide variety of ways and means for educators to reach their target audience—students and their families. From emails to school websites and group texts to school social media platforms and apps, the options are nearly endless. So, how do you and...

Ideal Components of Successful Teacher Websites

Bridging the home-school communication gap

While working as an educational assistant, I helped a fourth-grade student struggling with math. As we worked on problems, sometimes this student complained, “Why did they have to change math?!” I could picture an adult in his life griping in a similar way while...

Providing Links to Accessible Websites

Do the website I link to need to be accessible also?

We often receive questions from our clients about the links they provide to websites other than their own. Are you responsible for the accessibility of the websites you link to? For example, do you link to a website providing information about your athletics program?...

When Tragedy Strikes at Your School

Steps to Prepare for School Crisis Communication

It’s the kind of news we never want to hear—a tragedy has struck. Unfortunately, in our world today, the news media daily reports the reality of violence, accidents, and death, and our schools are not immune.  A few years ago, I sat in a large audience in Arizona...

The Changing Role of K–12 School Websites

How your school website influences parent choices

Every year the number of families that have a choice about where their child attends school increases. Not only are public school districts offering parents more choices at their existing schools, but there are more alternative choices as well. There are options like...
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