School Webmasters Blog
Things have drastically changed in the past decade, and with the constant competitive pressure and changing demands, many schools understand that they need a strong marketing plan to thrive in the market. Marketing...
Just like a fast food chain or a car company, schools need to market their brand. Every year, fierce competition over attracting the top students is fierce, which is why schools need to showcase their values. Of...
It doesn't matter if you're running a sandwich shop or a private school. The reality is that without a solid marketing plan, you and your business will not go as far as you hope. In today's ultra-competitive market, your...
It’s no secret that schools in the education sector are in fierce competition to attract and retain talented students. Logically, students and their parents will only consider schools that promise them a bright future, a future that fits their goals and gets them where they want to go.
Your school needs to maintain regular communication. Constantly. Continually. Sending monthly or weekly newsletters to your students’ families is a wonderful way to maintain this communication. Let’s see how we can use this to your advantage.
Schools need to improve their interactions with these families more than ever. One crucial strategy may be website localization, as parents and students visit it regularly for information. There are seven steps to creating localized websites.
When used correctly, Facebook can be a massive help for your specific goals. Whether you run a private school and want to improve enrollment or a public school looking to better connect with the community, you must optimize your school’s Facebook channel.
The school website is one of the first contact points between schools, parents, students, and teachers. The homepage is the front door to a school website; it draws a large share of traffic. After all, it’s only logical because it is the face of the school, but it’s surprising how often it’s overlooked. An excellent homepage should be specially designed to attract, educate, and convert different user groups that visit your school website.
Like all businesses, schools use their websites to promote their brand and attract top talent. That’s why website management has become such a popular approach among schools to drive traffic to their websites.
However, delivering good traffic (eager parents) to a lousy or average site is a waste of time and effort and may also cause more harm than good. They will not return if they don’t find what they like or don’t like what they find.
For schools, marketing strategies typically mean targeting prospective students for enrollment and recruiting quality staff. Whether yours is a private school, a public school, or a charter school, your existence depends on student enrollment and effective staff.
One of the most affordable and beneficial marketing efforts any school can utilize is an effective school website. So, let’s talk about how to make your school website more effective.