School Webmasters Blog
The Hard Work of Changing Public PerceptionWhat U.S. schools must embrace in order to earn respect
Nationwide, schools in the United States have a public relations problem. It would seem they could fix these problems with some well managed strategic communications and marketing efforts, right? But, the problem goes deeper than that. It isn’t even entirely a perception problem; some of it is a reality. We must respond to these issues quite differently.
Claiming Your School BrandSimple principles to help you discover, evaluate, and strengthen your school brand
Don’t give your power away by allowing others to define your school for you. Claim your school’s brand for future, current, and prospective students and faculty.
Is Website Accessibility Required for Independent Schools and Private Schools?
With all the talk in the past few years about ADA website compliance for schools, the focus has been on public school websites. Public school websites must comply with Section 508 as they receive federal funds. But what about those independent and private schools?
School Marketing: Using TestimonialsIncrease Enrollment with Using Social Proof
Whether you’re managing school marketing for a public or private school, chances are you would like to grow your enrollment. More than a monetary investment, your school is an investment of time and trust for the families you serve. So what better way to show other parents what a great school you have than to let them hear it from other parents?
7 Strategies for Effective School CommunicationsWhich powerful influence are you failing to use?
What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down.
It sounds simple enough, right?
Merriam-Webster says it is “the interchange of thoughts or opinions.” I think the use of the word “interchange” is significant, as it indicates mutual give and take.
The School Administrator’s Dilemma: To Blog or Not To Blog
Blogging shouldn’t seem like a new fandangled idea any more, especially as you delve into your position as school marketer. You might be hearing about it in conference sessions, in articles about school social media impact, or from other education blogs.
The question school marketers should be asking themselves is, to blog or not to blog?”
“
What does WCAG 2.1 Mean for You?WCAG 2.1 is the new accessibility standard
Your website is accessible and complies with WCAG 2.0. Now that you can finally breathe a sigh of relief, the World Wide Web Consortium (W3C) recently updated success criteria and now recommends WCAG 2.1 as the standard for accessibility.
School Branding: How to Stand Out from the CrowdCompeting in a world of school choice requires a powerful brand and knowing what you stand for
When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion.
6 Tips for Handling Your School’s Online ReputationUsing school social media to respond to negativity
How do you envision the impact of negative comments on your community’s perception of your school? In this blog, we’ll provide some informative tips to help you take action to protect your school’s reputation online via your school blogs, website, social media, or other online site.
Tell Them Thank YouAdding a personal touch to your school customer service
Here at School Webmasters, we believe that effective school communications are a part of good customer service. One doesn’t happen without the other. And, one aspect of school customer service (aka good communication) includes telling others thank you.
Resources
Subscribe
Stay up-to-date on the latest and greatest: