School Webmasters Blog
What the Best Elementary School Websites Have in Common—and Why It Matters
Imagine a scenario involving two parents, Laura and Sue, who live on opposite ends of the city and in different school districts. Each has a child in elementary school. It’s early in the new school year, and on this particular evening, both women realize they need to download a copy of the school lunch menu. But here is where their stories diverge.
School Social Media Managers: A Calm Voice Amidst the Storm
I was relieved when I logged in to Facebook this morning to see that a friend of mine had checked in as “safe” from the Wildomar Wildfire, a fire that was actively threatening the area where she lives.
What does your school need in a website?School Webmasters would like to apply for the job
What do you REALLY need in a school website? This is actually a very important question. Different schools have different needs, so it is worth taking a few moments to think about your answer.
20 Tacky School Website Practices Schools Should Avoid
If we provided the following list to most other industries, it would be old news. I’m pretty sure the whole article would get a response like, “duh!” from their readers.
Why Your IT Department Should NOT Manage Your School Communications
No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct brain surgery. Both are experts in their fields, but their fields are vastly different. But public schools do it all the time. So, how did this come about?
Whitespace & Readability for an Effective School Website
The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly?
How to Become a Rock Star Principal in Just One YearApply simple changes and see your school soar to new heights with strategic school marketing and communications
Implementing change is like flying solo for the first time. It scares the crap out of you when you look down at the runway, but once you land, you can’t wait to get back up into the sky.
Why School Marketing MattersUse today's digital marketing while earning trust and increasing enrollment
Marketing is usually a word used by for-profit businesses and shunned by educators. Most of us don’t enjoy being “marketed” to, so we don’t like the thought of having to market ourselves when we have dedicated our lives to one of service. We might feel we should be exempt from all that nasty marketing/sales stuff. But, we may need to rethink this!
School Administrators: Leading Like CEOs
Because our work here at School Webmasters bridges the world of education and the world of business, it is easy for us to see similarities and differences. Here’s what we’ve learned.
3 Proven Pillars of an Effective School Marketing PlanDon't let another year go by without marketing your school
No matter what kind of school you run—public school, private school, charter school, or faith-based school—these three pillars of an effective marketing plan should support your school communications. These elements will not only help you transition throughout the year from one focus to the next, but they’ll bring all your efforts together to strengthen your school brand and messaging and improve your public relations.
Resources
Subscribe
Stay up-to-date on the latest and greatest: