School Webmasters Blog
20 Tacky School Website Practices Schools Should Avoid
If we provided the following list to most other industries, it would be old news. I’m pretty sure the whole article would get a response like, “duh!” from their readers.
Why Your IT Department Should NOT Manage Your School Communications
No other industry would even consider asking their technology department to manage their communications, public relations, or marketing strategies. These two areas of expertise require radically different skillsets. It would be like asking a prima ballerina to conduct brain surgery. Both are experts in their fields, but their fields are vastly different. But public schools do it all the time. So, how did this come about?
Whitespace & Readability for an Effective School Website
The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly?
How to Become a Rock Star Principal in Just One YearApply simple changes and see your school soar to new heights with strategic school marketing and communications
Implementing change is like flying solo for the first time. It scares the crap out of you when you look down at the runway, but once you land, you can’t wait to get back up into the sky.
Why School Marketing MattersUse today's digital marketing while earning trust and increasing enrollment
Marketing is usually a word used by for-profit businesses and shunned by educators. Most of us don’t enjoy being “marketed” to, so we don’t like the thought of having to market ourselves when we have dedicated our lives to one of service. We might feel we should be exempt from all that nasty marketing/sales stuff. But, we may need to rethink this!
School Administrators: Leading Like CEOs
Because our work here at School Webmasters bridges the world of education and the world of business, it is easy for us to see similarities and differences. Here’s what we’ve learned.
3 Proven Pillars of an Effective School Marketing PlanDon't let another year go by without marketing your school
No matter what kind of school you run—public school, private school, charter school, or faith-based school—these three pillars of an effective marketing plan should support your school communications. These elements will not only help you transition throughout the year from one focus to the next, but they’ll bring all your efforts together to strengthen your school brand and messaging and improve your public relations.
Is Your School Back-to-School Ready?Start each year right with great communication, an inviting culture, and kindergarten parent readiness
Back-to-school jitters aren’t just for students and teachers; administrators certainly get their share of the stress that comes along with that first day.
Roll Out the Welcome Mat at Your SchoolHow to create a welcoming atmosphere and build long-term, supportive relationships.
How would a first time visitor to your school describe its atmosphere? Is it warm and inviting? Or is it cold and unwelcoming? From the grounds, signage, and parking lot to the front office and the website, your school atmosphere is evident. Is it the message you want to present?
How to Get a School Website Redesign That Pays for Itself
While a school website redesign can feel like a Herculean task, not worth the time or the money, keep in mind that your website is your most important marketing and communications tool.
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