button with quote bubbles, blog text

School Webmasters Blog

Is Your School Website Communicating Your Brand?

Whether it’s a teacher looking for a potential position at your school, a parent thinking about the right placement for their kids, or a student researching the best school to help him reach his lofty goals, they need to understand your strengths and the benefits of going with your school. That’s where your school website comes in!

read more

What Makes the Best School Websites Work?

The critical goals of any school website are to:

#1. Engage and inform your existing students, their parents, and your staff 

#2. Market your strengths and successes to potential students and staff

To achieve these goals, your school’s website must be designed with intuitive navigation and easy-to-find content—and be kept current and informative. How is your school doing?

read more

Grow Your Enrollment by Integrating Your School Website and Social Media Marketing Strategies

When it comes to marketing strategies as they pertain to student recruitment, we’re talking about promoting the services we have to offer that will lead to increased enrollment to meet our enrollment goals.

There are several simple, organic ways to integrate your social pages with your school website. And as you keep the flow moving between the two, your school will rank higher and higher and be picked up by most search engines, like Google, allowing you to be found and letting the world know what student life could be like for them at your school.

read more

How to Use Senior Quotes on Your School Website

All school districts are looking for ways to make their school websites more relevant. They are designed to be the go-to resource for parents and community members as well as to serve as the primary marketing tool for your school.

So, let’s discuss some fun and unusual ways to increase your website traffic while improving the effectiveness of your school communication and possibly your school enrollment.

read more

Use and Misuse of School Announcements on Your School Website

In education, communication between home and school has always been a challenge. But one of the benefits of modern technology is its ability to connect people with ideas and information regardless of time or distance. That’s the purpose of your school website and why each section of that site should be optimized, including your use of school announcements.

read more