Growing a business is a human instinct. We always aspire to be stronger and more resilient—confidently face challenges and use opportunities to our advantage. The same goes for schools and businesses. Strong brands can outshine the competition, build a broader...
Things have drastically changed in the past decade, and with the constant competitive pressure and changing demands, many schools understand that they need a strong marketing plan to thrive in the market. Marketing strategies can serve as a success roadmap for your...
It’s no secret that schools in the education sector are in fierce competition to attract and retain talented students. Logically, students and their parents will only consider schools that promise them a bright future that fits their goals and gets them where...
Your school website is charged with serving many functions, particularly that of providing information to prospective and current parents of children in the grades your school serves. But, another important role is to recruit quality staff. When you are looking for...
Coca-Cola, McDonald’s, Apple, Gucci, and Toys R Us. You may love or hate them, but when you read each of those names, you know who they are and what they stand for. In other words, they have done an excellent job of conveying brand identity. Believe it or not,...
