If we provided the following list to most other industries, it would be old news. I’m pretty sure the whole article would get a response like, “duh!” from their readers. But, because schools and many educational institutions have limited communications budgets and the...
The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly? Effective use of whitespace Many...
Managing your school’s website can be challenging. It isn’t enough that it be current, informative, friendly, and positive. If you handle your school website management incorrectly, you can end up with some expensive legal problems. Unfortunately, innocence of the law...
“Katie, have you tried that café on Main and Greenfield?” “Oh yeah, my husband and I ate there last week. They have the best sandwiches and the cutest cupcakes. It’s owned by a family in the area, and the service was amazing!” “Awesome! I’ve been wanting...
There is so much involved in creating and maintaining an effective school website. And, to be fair, it is nearly impossible to expect your school staff to have the skill sets required to manage today’s website and social media without specialized training. Even the...
