Customer Service: Facing the Fury

Guarding your reputation by learning to give and take criticism (Part 2 of a 3-part customer service series)

Criticism and negativity can be a minefield when it comes to your school public relations. Remember, school public relations refers to how your community views and feels about your school; in other words, it’s your reputation. We all strive to have favorable public...

Customer Service: The Power of Words

7 ways to improve school communications & public relations (Part 1 of 3-part customer service series)

ustomer: someone who receives or consumes goods or services and has the ability to choose between different products and suppliers. This word customer may not always come to your mind when you think of the valuable work you do at your school each...

Is Your Front Office Helping or Hurting Your School Enrollment?

Simple communication tips for your school’s front-line recruiters

One major challenge every school office faces is the expectation to provide a variety of services to many different people. A school office is a high-traffic area for parents, students, and staff coming in to see counselors, principals, nurses, other students, etc. As...

Tell Them Thank You

Adding a personal touch to your school customer service

Here at School Webmasters, we believe that effective school communications are a part of good customer service. One doesn’t happen without the other. And, one aspect of school customer service (aka good communication) includes telling others thank you. Thank you for...

Is Your School Back-to-School Ready?

Start each year right with great communication, an inviting culture, and kindergarten parent readiness

Back-to-school jitters aren’t just for students and teachers; administrators certainly get their share of the stress that comes along with that first day. Your to-do list may seem a mile long, but a successful opening day really just boils down to a few key points....