What Is Your School Website’s Value?

We live in a world where people are quick to form opinions based on first impressions. In today’s tech-driven age, a website is your school’s storefront that can work for or against you. It can show parents, students, and faculty that you’re the real...

What Makes the Best School Websites Work?

The critical goals of any school website are to: #1. Engage and inform your existing students, their parents, and your staff  #2. Market your strengths and successes to potential students and staff To achieve these goals, your school’s website must be...

What Every Administrator Should Know about School Marketing

For the past 19 years, I’ve watched the gradual change in K–12 education. It is not just how U.S. schools educate students but the parents’ choices in how their children are educated and by whom. The Covid-19 pandemic brought about even more changes that will...