By now we’ve all heard of the Americans with Disabilities Act or the ADA. Interestingly, it was the by-product of the civil rights legislation passed during the 1960s. But with all the acronyms, sections, and titles, it can be a bit confusing for us lay...
One of the most powerful tools a school has when it comes to implementing effective school communications is the school website. It’s like that indispensable Swiss Army knife with nearly every possible tool in one convenient location. Any school that cares about...
Dear School Social Media Clients, Followers, and Managers: Despite what you may have heard, the Facebook world is NOT coming to an end. Still, with a term like “Facebook Apocalypse” being thrown around, we felt it best to spend a little time chatting with you about...
What the Best Elementary School Websites Have in Common—and Why It Matters
Imagine a scenario involving two parents, Laura and Sue, who live on opposite ends of the city and in different school districts. Each has a child in elementary school. It’s early in the new school year, and on this particular evening, both women realize they need to...
School Social Media Managers: A Calm Voice Amidst the Storm
I was relieved when I logged in to Facebook this morning to see that a friend of mine had checked in as “safe” from the Wildomar Wildfire, a fire that was actively threatening the area where she lives. I wasn’t sure of the details, but I knew she was safe, and that...