Whitespace & Readability for an Effective School Website

The blank canvas. The empty page. We want to fill print media with ink the same way we fill silence with words. It makes us uncomfortable, all that nothingness. If you are a customer, you feel cheated that you paid for, what exactly? Effective use of whitespace Many...

How to Get a School Website Redesign That Pays for Itself

While a school website redesign can feel like a Herculean task, not worth the time or the money,  keep in mind that your website is your most important marketing and communications tool. It will have the highest return on investment of any of your marketing...