SEO stands for Search Engine Optimization and means that you put some strategy and techniques into your school website management to get free online traffic from unpaid (organic) results. It is how major search engines, like Google and Bing, show the top rankings....
Quality Control. What, exactly, is it? The Merriam-Webster dictionary defines it as “an aggregate of activities (such as design analysis and inspection for defects) designed to ensure adequate quality.” But, what does it mean with regard to your school website...
School choice and the many possible options available to K12 education have created an environment of competition that was nonexistent even a decade ago. As incoming parents, the Millennial (1981-1998) and Centennial (1998-2014) generations will demand even greater...
Arizona is a school choice state that uses Education Savings Accounts (ESAs) and Tax-Credit Scholarships to allow parents a choice of where their child receives an education. And school competition is fierce. In fact, Arizona has a higher...
Website design trends come and go. But, schools don’t typically do a complete website redesign to reflect fads, simply because of the complexity and expense involved. However, some trends are not simply a fad and are moving from trend status to best practices status....
