Today, there are a wide variety of mediums we can use to communicate with others. These means are not only great channels for your school communications, but they provide lots of opportunities to demonstrate your school’s quality customer service. How well you treat...
Customer Service: Facing the FuryGuarding your reputation by learning to give and take criticism (Part 2 of a 3-part customer service series)
Criticism and negativity can be a minefield when it comes to your school public relations. Remember, school public relations refers to how your community views and feels about your school; in other words, it’s your reputation. We all strive to have favorable public...
Customer Service: The Power of Words7 ways to improve school communications & public relations (Part 1 of 3-part customer service series)
ustomer: someone who receives or consumes goods or services and has the ability to choose between different products and suppliers. This word customer may not always come to your mind when you think of the valuable work you do at your school each...
Parents Will Engage When Students Are the AmbassadorsTapping into your students’ ability to market your school and engage parents
Wouldn’t it be strange to attend a school sporting event only to see the principal as the only player representing the school? Picture the scene: he or she didn’t have time to change before the event, so he’s/she’s still wearing business attire and carrying a laptop...
DIY Website Accessibility Audit
You are in need of an accessibility audit. Now what? You have two options: hire a seasoned auditor who is fully trained in accessibility (us) or DIY (Do It Yourself). To help you decide which option is best for you, consider these questions: Do I understand and know...
Is Your Front Office Helping or Hurting Your School Enrollment?Simple communication tips for your school’s front-line recruiters
One major challenge every school office faces is the expectation to provide a variety of services to many different people. A school office is a high-traffic area for parents, students, and staff coming in to see counselors, principals, nurses, other students, etc. As...