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School Public Relations: Do You See It?

Educators and parents working together magnifies student success and your school's PR

Recently I met our 8-year-old daughter’s teacher for the typical parent-teacher conference. My daughter enjoys this teacher and her class. As the teacher shared insights into my daughter’s school performance, I appreciated her pleasant and professional approach. What...

ADA Accessible Documents

Ensure your documents are accessible to everyone.

Where is the first place someone will look for information about your school? There is a good chance they will pick up their phone and not call, but head straight to your website to find what they need. This means it’s your job (unless you are one of our clients, in...

Don’t Let Jargon Monoxide Poison Your School Communications, Part 2

How to Filter Out the Jargon and Improve Your School Public Relations

To be an effective educator, you must be a good communicator. To be a good communicator, you must break your messages down into their simplest form and change the way you talk about programs and educational systems. Let’s commit to replacing jargon with more relatable...

Don’t Let Jargon Monoxide Poison Your School Communications, Part 1

How Edu-speak May Be Killing Your Message

Hockey has been my favorite sport since I turned eleven years old. Unfortunately, it’s not terribly popular here in my desert state of Arizona. So, if I start talking about breakaways, five-holes, slapshots, and dropping the gloves to the uninitiated, eyes glaze over,...

School Communication Best Practices: 13 Tips for Newsletters

Are your parents getting the message?

Every week it comes—a plethora of papers and school communications from my children’s schools. They come home via colorful backpacks, fabulous apps, and informative e-mails. My personal favorite delivery method is the reminder pinned to my child’s sleeve!  As a...

Where are you spending your school website budget? Sales or Support?

Put your money where your priorities are; be a wise steward of your school's resources

Let’s discuss where schools typically choose to spend budgeted website funds. There are basically three choices when it comes to the school funds spent on their websites. Pay staff to develop and manage a free or open-source CMS platform. Use a pre-developed...
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