It’s summer and if you’re like most educators, you’re enjoying the quiet hallways, catching up on piles of paperwork, and working on your summer maintenance projects. While your school is getting whipped into shape with new coats of paint and clean...
It’s Not Over YetCommunication shouldn’t go on vacation
Desk cleaned out—check. Yearbook filled to the brim with notes and phone numbers from my friends—check. Final report card stashed in my backpack (which I may or may not show my parents right away when I get home)—check. All that was left now was to...
Is Your School’s Communication Becoming Irrelevant?If you aren’t using social media, the answer is yes
Maybe you have a similar “I remember when…” story. Mine goes like this: I remember when I first heard of Facebook. I was talking to my sister on the phone, and she mentioned that a friend of hers had introduced her to this new website that allowed you to share...
Simple Rules of Word-of-Mouth MarketingHow to apply word-of-mouth marketing to your school’s communication strategy
“Katie, have you tried that café on Main and Greenfield?” “Oh yeah, my husband and I ate there last week. They have the best sandwiches and the cutest cupcakes. It’s owned by a family in the area, and the service was amazing!” “Awesome! I’ve been wanting...
The 3 Simple Principles Behind Keeping Your School’s Website Current
Learn how your school’s website can serve your audience’s needs while cultivating a positive school reputation using these principles. A working mother of three who just moved into the area. A dad who travels during the week. A grandmother who drives in from the...
School Marketing is Not a Dirty WordIt’s time you started tooting your own horn
“You don’t need to brag; when you do a good job, people will notice.” Dear readers, this is a lie! The truth is people are so involved with their own priorities that if your job does not directly influence their day-to-day activities, your hard work fades into...