SEO stands for Search Engine Optimization and means that you put some strategy and techniques into your school website management to get free online traffic from unpaid (organic) results. It is how major search engines, like Google and Bing, show the top rankings....
Quality Control. What, exactly, is it? The Merriam-Webster dictionary defines it as “an aggregate of activities (such as design analysis and inspection for defects) designed to ensure adequate quality.” But, what does it mean with regard to your school website...
In the field of education, we often don’t think of ourselves as service providers. We just don’t relate what we are doing in education as being about customer service. Yet, we do have customers (students, parents, community members, other staff members)...
In July 2016 the New York Times reported on the progress of struggling local schools. This is how they described the situation faced by schools throughout the area: “At one troubled Brooklyn high school, the principal stepped down this month—after clashing...
Working in a school can be a tough job. It is also one of the most important roles in American society. We hope you feel pride in your chosen profession, and although you don’t get the recognition you deserve most of the time, your dedication, caring, and expertise...
School choice and the many possible options available to K12 education have created an environment of competition that was nonexistent even a decade ago. As incoming parents, the Millennial (1981-1998) and Centennial (1998-2014) generations will demand even greater...
