School Webmasters Blog
Parent EngagementIdeas that bring parents to your school
Do you ever feel like your school public relations plan is missing something? Take a look at your school-parent community partnership. How often do your students’ families come to your school? Do they have reasons to look forward to their time on your campus?
Inbound Marketing for Schools, Part 2Setting up and applying smart marketing strategies to attract ideal students and staff
In Part 2 of Inbound Marketing for Schools, learn how to create and manage your effective and affordable marketing for your school.
Inbound Marketing for Schools, Part 1Marketing your school in a digital age; what it is and why it matters
Join us as we talk about inbound marketing, what the benefits are, and how schools can make use of this marketing strategy to increase enrollment and establish a respected school brand.
School Public Relations: Do You See It?Educators and parents working together magnifies student success and your school's PR
As a school administrator entrusted with the education of youth and fostering a positive school brand to current and potential families, your job is not easy. Take comfort in the reality that powerful components for your school’s success already exist in your school—the valuable relationship of teachers and parents.
ADA Accessible DocumentsEnsure your documents are accessible to everyone.
Don’t let this happen to your students. Be sure your teachers and staff are trained on how to create accessible documents.
Don’t Let Jargon Monoxide Poison Your School Communications, Part 2How to Filter Out the Jargon and Improve Your School Public Relations
To be an effective educator, you must be a good communicator. To be a good communicator, you must break your messages down into their simplest form and change the way you talk about programs and educational systems. Let’s commit to replacing jargon with more relatable language and compelling, authentic stories.
Don’t Let Jargon Monoxide Poison Your School Communications, Part 1How Edu-speak May Be Killing Your Message
Vacant expressions, glazed eyes, confusion—these are all classic side effects of “jargon monoxide” poisoning.
As academics and education professionals, there are terms and phrases that you use on a daily basis to which you possess a much deeper understanding than others outside educational circles.
School Communication Best Practices: 13 Tips for NewslettersAre your parents getting the message?
As a parent in a busy family, one of my greatest struggles is getting the messages sent from schools. My children attend high school, junior high, elementary, and preschool, and staying au courant in our home is no small feat. So, if you can get my attention, you’re really doing something right.
Where are you spending your school website budget? Sales or Support?Put your money where your priorities are; be a wise steward of your school's resources
Where is your school spending the funds allotted to hosting and managing its website? Is it the best option and are you getting what you pay for?
The Joy of Giving AccessibilityAre you giving everyone access to everything on your website?
We often look for ways to lighten the burdens of those around us. Have you ever thought about giving the gift of accessibility?
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