Coca-Cola, McDonald’s, Apple, Gucci, and Toys R Us. You may love or hate them, but when you read each of those names, you know who they are and what they stand for. In other words, they have done an excellent job of conveying brand identity. Believe it or not,...
What are you most proud of at your school? What are your stand-out programs? Does your school offer amazing extracurricular activities that your students especially enjoy? I Know About the Sports and Music Programs, But… Where I live, there are several high...
The critical goals of any school website are to: #1. Engage and inform your existing students, their parents, and your staff #2. Market your strengths and successes to potential students and staff To achieve these goals, your school’s website must be...
Why do we cringe when we hear the word “marketing” as it relates to our education services? Maybe because we think of “marketing” as merely “selling” goods and it’s not in our nature to push a product onto our friends. (Admit...
Pinterest has a reputation as a platform women use to plan their next home renovation and learn to make mason jar salads. But hang in here with us for a minute or two as we make an argument for why your school should add Pinterest to your social media platforms. If...
