Have you ever analyzed what it is about great books or movies that make them moving or memorable? You know, the ones you think about for days after you’ve finished them? If you’re like me, did you wish the book would never end because you loved having those characters...
How to Tell Your School’s StoriesLearning how to turn your school's successes into engaging narratives that influence and engage
You hear it everywhere: “Tell your school’s stories.” You even recognize how important it is. You understand how impactful a story is on influence and understanding. You know how meaningful stories are to you personally, so you recognize the power a well-told story...
Website Accessibility is Hard! Wait—What?Accomplishing accessibility begins with the first click.
In December 2018, I posted an article about giving the gift of accessibility. However, there is one small detailed I failed to mention. Creating accessibility is hard. It takes time and training that most document and website authors did not plan for. If you are in...
Create a Public Relations Plan for your SchoolImplement a public relations strategy that will get your customers to know, like, and trust your school
With the current state of public mistrust in the media, and journalism in general, the words “public relations” often don’t inspire feelings of confidence today. But let’s look a bit deeper at the real intention of this thing we all call PR and find out what it is and...
The Changing Role of K–12 School WebsitesHow your school website influences parent choices
Every year the number of families that have a choice about where their child attends school increases. Not only are public school districts offering parents more choices at their existing schools, but there are more alternative choices as well. There are options like...