Bonnie Leedy, Author at School Webmasters

Make It Memorable: How Schools Can Nail That First Impression (and Avoid the Cringe)
The little moments that make or break your school’s reputation—and how to make them magical

You know that moment when someone walks into your school office, clicks onto your website, or calls for the very first time? That’s it. That’s your big moment. Your school’s first impression. It might last five seconds or five minutes, but it’s already shaping how...

Launch Smart: How School Leaders Can Market a New Website Like a Pro
From storytelling to social media, here’s how to turn your new site into your school’s best marketing tool.

Congratulations! You’ve launched a sleek, redesigned website that showcases the heart and soul of your school or district. But guess what? The work isn’t over yet. Building awareness—and engagement—is just as important. Your new website should become the central...

Building a School Brand on Trust
How School Leaders Can Earn Trust and Boost Their Brand in a Skeptical World

How K–12 Administrators Can Help Rebuild Public Confidence in Education Let’s be honest: the public isn’t exactly throwing a parade for the U.S. education system right now. While many parents trust their child’s individual school, the broader perception of K–12...

Thriving as a School of Choice
A Trust-Building, Ethical Playbook for K–12 Leaders

Let’s be honest—education has changed. Big time. Gone are the days when families simply enrolled their children in the neighborhood school by default. Today, parents are exploring options, doing their homework, and making informed decisions about where their child...

From Click to Classroom: How a Well‑Managed School Website Drives Enrollment
—Let us be YOUR easy button!

When a family starts shopping for a new school, their first “campus tour” almost always happens online. Long before they shake hands with your principal or see a classroom in action, parents are clicking through your website, judging whether you’re organized,...