How K–12 Administrators Can Help Rebuild Public Confidence in Education Let’s be honest: the public isn’t exactly throwing a parade for the U.S. education system right now. While many parents trust their child’s individual school, the broader perception of K–12...
Let’s be honest—education has changed. Big time. Gone are the days when families simply enrolled their children in the neighborhood school by default. Today, parents are exploring options, doing their homework, and making informed decisions about where their child...
When a family starts shopping for a new school, their first “campus tour” almost always happens online. Long before they shake hands with your principal or see a classroom in action, parents are clicking through your website, judging whether you’re organized,...
This article is a continuation from School Website Photography, Part 1, which was to help you capture, curate, and use real school website photos to advance enrollment, retention, and community pride—without pro gear or a pro budget. The goal of part 2 is to keep the...
Why Photos Trump 1,000 Words Picture the last time you scrolled a website on your phone. Did you read the paragraphs first—or did the images tell you, in a heartbeat, whether you were in the right place? Parents judge a school site in the same way. A shot of engaged...
