As administrators, teachers, and staff, it’s important to work together efficiently towards the same goal. Tools such as Google Docs offer convenient collaboration options. There is a good chance your school is already using Google Docs or a similar tool for...
School Board Members: How to Help Your School SucceedWhat happens when school governing boards value communication
A school’s governing board is not only responsible for approving the school’s vision and goals; it also holds the district leaders accountable for the results. Some common school board responsibilities are to: set and support the vision and goals for the school...
How Do I Market My School?6 simple and better ways to help your school bloom
When I was 18, I fell in love with flower markets. I’m drawn in by the variety of colors, shapes, designs, and fragrances—walking past rows of roses, daisies, and irises and vendors working beside them. While surrounded by pavement and noise, flower markets are...
Your website’s important first impressionHow your school website impacts reputation, engagement, and enrollment
How important is a first impression? Very. Whether we like it or not. But why is that first impression so critical? It has to do with what is known as the halo effect. Our first impressions create a perception, whether positive or negative, that causes us to associate...
Automated Testing for Website Accessibility – Is it Enough?There is more to accessibility than auto-generated reports
We wish we could say yes, but unfortunately, it is not nearly enough. It is vital to remember that while automated scan tools are beneficial to the audit process and can help you catch many accessibility issues, they are not capable of testing everything. For example,...
DIY School Website ManagementYour school website is the heart of your strategic communications efforts
The aroma of fresh-baked, homemade bread wafting through my home, which is also my home office, is one of my favorite things. Oh, not just any bread, but freshly ground wheat (or some other luscious, whole grain), which I grind right before baking. After four...