We often receive questions from our clients about the links they provide to websites other than their own. Are you responsible for the accessibility of the websites you link to? For example, do you link to a website providing information about your athletics program?...
Using school websites and social media to encourage parent engagementHow to welcome and engage parents to improve student outcomes
What if you could get your school’s parents more engaged in their child’s education? You’re undoubtedly aware of the research results on the benefits to student learning when parents are engaged in their child’s education. Some of those benefits include: better...
When Tragedy Strikes at Your SchoolSteps to Prepare for School Crisis Communication
It’s the kind of news we never want to hear—a tragedy has struck. Unfortunately, in our world today, the news media daily reports the reality of violence, accidents, and death, and our schools are not immune. A few years ago, I sat in a large audience in Arizona...
It Isn’t About the NailStop focusing on your school's status quo; move from wants to needs
Have you ever analyzed what it is about great books or movies that make them moving or memorable? You know, the ones you think about for days after you’ve finished them? If you’re like me, did you wish the book would never end because you loved having those characters...
How to Tell Your School’s StoriesLearning how to turn your school's successes into engaging narratives that influence and engage
You hear it everywhere: “Tell your school’s stories.” You even recognize how important it is. You understand how impactful a story is on influence and understanding. You know how meaningful stories are to you personally, so you recognize the power a well-told story...
Website Accessibility is Hard! Wait—What?Accomplishing accessibility begins with the first click.
In December 2018, I posted an article about giving the gift of accessibility. However, there is one small detailed I failed to mention. Creating accessibility is hard. It takes time and training that most document and website authors did not plan for. If you are in...