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Automated vs. Manual Accessibility Testing

The best option for testing accessibility is to combine both automated and manual testing.

We receive many questions about automated accessibility testing. According to Section508.gov,  “Automated testing and evaluation tools are not sophisticated enough to tell you, on their own, if your site is accessible, or even compliant. You must always...

What is your school website “hired” to do?

Understanding the real purpose your website needs to accomplish

I recently read a book called “Competing Against Luck” by Clayton Christensen of Harvard Business School. It produced a plethora of “ah-ha” moments for me and applies to schools and education in general. It introduces the “Jobs-to-be-Done” theory, which has been...

The X-Factor: How and Why Testimonials Work for School Marketing and PR

One month before my college graduation, I received a phone call from my school. They asked if I’d share my college experience with them on graduation day to include as part of their school marketing. As a mother of five, I was graduating alongside students who were in...

Accessibility: More than Luck

Accessibility is more than a one-click fix. Accessibility includes research, knowledge, skill, and testing.

Are you holding your breath daily, hoping you’re the lucky one whose website doesn’t receive a federal complaint because of inaccessibility? We will be the first to tell you that’s not a good plan. Accessibility is more than just luck or a one-click fix. Accessibility...

The Changing Role of the School IT Director

Empower your school's CTO and give them a seat at the table

I’m sure all of us can agree that no other role for school leaders has changed as radically in the past decade as that of the K–12 school IT director. We all recognize that technology, in all its myriad forms, has changed how we see the world, how we live our daily...

School Blogs: A Metaphorical Dinner Table for Your School Family

The Dinner Table Tradition

Each night, many families connect as they share a meal, often around a table. For years, our family has had a unique, daily tradition at dinner: we go around the table and each family member tells us about their day—what was sweet, what was sour, and something they...
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