We are getting daily calls from schools around the U.S. about what they are facing with the onslaught of complaints filed with the Office of Civil Rights against their schools. Here is a common scenario they share: Step 1:The school gets notified by the OCR that...
Do you remember taking something to school in your hands or in your backpack for a show-and-tell class activity? Maybe you took your favorite toy or game and talked about why it was special or what you liked about it. Perhaps you shared a talent, like one of my...
You already know the value of a school blog, right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can greatly...
So, your teachers and staff are preparing for another great event. You worked hard to let your local media folks know about it and why you thought it would make a good coverage opportunity ahead of time. Despite the high hopes you had for a media frenzy, when the...
It feels like the media is out to get your school. The coverage of your district is always negative. They never care about any of the good things happening in your building. Et cetera, et cetera, et cetera. Look, I’ve heard it all before—I’ve even said some of it...
Why does getting the media to cover your school event seem like such a Herculean feat? It doesn’t have to be! As long as you’re willing to tweak your mindset, align your tactics, and show some patience, the rewards can be huge. Who am I to help you make this happen?...
