It will be the decade that artificial intelligence takes center stage in how we operate our schools. From hiring to firing, to project bidding and fundraising, an AI platform will predict a looming problem, solve it, and let you know about the predictive...
Do you have an OCR complaint against your school website?Get and keep your school website compliant; but don’t be duped into paying for services you don’t need.
We are getting daily calls from schools around the U.S. about what they are facing with the onslaught of complaints filed with the Office of Civil Rights against their schools. Here is a common scenario they share: Step 1:The school gets notified by the OCR that...
Show and Tell for Parent EngagementTwo simple principles to make sure your website is supporting your school communication goals
Do you remember taking something to school in your hands or in your backpack for a show-and-tell class activity? Maybe you took your favorite toy or game and talked about why it was special or what you liked about it. Perhaps you shared a talent, like one of my...
How to Get Started with a School BlogYou know a school blog is good communications, so now get started
You already know the value of a school blog, right? It helps attract new students, engages the parents, and establishes you as an expert in education. Using it as part of your school marketing efforts with Inbound Marketing and search engine optimization can greatly...
Working with the local media to get your school stories heardManaging the Media, Part 3
So, your teachers and staff are preparing for another great event. You worked hard to let your local media folks know about it and why you thought it would make a good coverage opportunity ahead of time. Despite the high hopes you had for a media frenzy, when the...
Is the Media Out to Get Your School?Managing the Media, Part 2
It feels like the media is out to get your school. The coverage of your district is always negative. They never care about any of the good things happening in your building. Et cetera, et cetera, et cetera. Look, I’ve heard it all before—I’ve even said some of it...