School Webmasters Blog
Effective School Communications about the Value of Our Schools“Spotlight My School” PARSS Conference Winner and Other Examples of Effective School Marketing
A while back, our CEO, Bonnie Leedy, was invited to be a guest presenter at the annual conference for the Pennsylvania Association of Rural and Small Schools (PARSS). We asked participating PARSS administrators to submit a story about a time they successfully shared what was going on at their schools with the community. We chose one lucky winner to receive a copy of the Marketing Your School toolkit.
6 Things People Actually Want to See on Your Social Media PagesConnect with and entertain your audience
A strategic communications plan for your social media can improve relationships with parents, build trust, and encourage engagement. When it comes to school communication, parents want important information such as events and meetings, policy changes, and news that affects the education of their child. However, this is information better suited for e-mails, newsletters, and the school website.
Public Relations for SchoolsIf you’re not engaging, you’re failing
As you practice school public relations, you’ll improve your school brand, connect with your community, and boost your marketing efforts. Consistent, strategic messaging with the end goal of creating and nurturing relationships with your publics is key to your school’s success.
How School Leaders Can Foster Community TrustMake yours the school of choice; build a culture of trust.
Trust—all across our country—is perceived as wounded and limping. Whether within corporations, government, or our schools, many feel the damage is irreparable. We disagree, and you should as well. You have the ability to rebuild trust in your circle of influence and create optimism that replaces cynicism. Trust rules. It drives your school’s cohesiveness. It drives performance. It even drives student achievement.
What’s Really Going on Behind the Scenes of Your School Website?What to expect from development to school website management by partnering School Webmasters
If you are considering undertaking a school website development process, I imagine you are feeling a bit stressed. Or if you’ve tried it and are ready to hire professionals, you’ve come to the right place.
School Video Marketing Ideas from Down UnderHow some Australian schools use video effectively
Whether or not it’s a conscious effort, we seek to imitate people we admire or view as successful. This carries over into the business world as well. While careful not to infringe on anyone’s copyrights, we look to others for inspiration. When you undertake a website design, do you look at other school websites to see what they are doing? So how about seeking inspiration for your school marketing approach too?
The Hard Work of Changing Public PerceptionWhat U.S. schools must embrace in order to earn respect
Nationwide, schools in the United States have a public relations problem. It would seem they could fix these problems with some well managed strategic communications and marketing efforts, right? But, the problem goes deeper than that. It isn’t even entirely a perception problem; some of it is a reality. We must respond to these issues quite differently.
Claiming Your School BrandSimple principles to help you discover, evaluate, and strengthen your school brand
Don’t give your power away by allowing others to define your school for you. Claim your school’s brand for future, current, and prospective students and faculty.
Is Website Accessibility Required for Independent Schools and Private Schools?
With all the talk in the past few years about ADA website compliance for schools, the focus has been on public school websites. Public school websites must comply with Section 508 as they receive federal funds. But what about those independent and private schools?
School Marketing: Using TestimonialsIncrease Enrollment with Using Social Proof
Whether you’re managing school marketing for a public or private school, chances are you would like to grow your enrollment. More than a monetary investment, your school is an investment of time and trust for the families you serve. So what better way to show other parents what a great school you have than to let them hear it from other parents?
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