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Your Most Powerful School Marketing Tool

The Science Behind Storytelling and How It Can Be Used to Entertain, Engage, and Brand Your School

Recently I attended my uncle’s funeral in Southern California. He worked as a school principal for many years, and two teachers spoke at his memorial. They honored his memory by sharing stories. One of the teachers described the following experience: As she was...

School Social Media FAQ

Helping DIY school personnel add “social media manager” to their job title

When it comes to school social media management, there are those who outsource and those who prefer to learn what they need to keep things in-house. As social media managers, we spend enough time on Pinterest to understand and respect that DIY spirit. Spending time on...

School websites—the Swiss army knife of influence and communications

One of the most powerful tools a school has when it comes to implementing effective school communications is the school website. It’s like that indispensable Swiss Army knife with nearly every possible tool in one convenient location.  Any school that cares about...

This is NOT the End of Facebook!

How to keep your school’s Facebook page on your follower’s news feed despite the new algorithm

Dear School Social Media Clients, Followers, and Managers: Despite what you may have heard, the Facebook world is NOT coming to an end. Still, with a term like “Facebook Apocalypse” being thrown around, we felt it best to spend a little time chatting with you about...

Creating a School Video Without Breaking the Bank

How to break through the information overload to get your school messages out.

Feeling a bit overwhelmed with the amount of information you have to absorb each day? Beginning to think you are merely roadkill on the side of the information superhighway? Are you inundated with far more information coming in than you can assimilate? Well, you are...
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