If we were to tell you just one thing that private schools do right that most public schools don’t bother to do, it would be to market their school’s differentiators. Maybe public schools see themselves as ubiquitous and feel they don’t offer anything different than...
Why Transparency Matters in Your School Communication StrategiesWhen educational leaders care about their school’s reputation, transparent communication leads the way
In today’s highly-connected world, it is more important than ever to establish trust. One of the main contributors to trust is creating a culture of transparency. To most of us, being transparent means you’re hiding nothing. You’re letting others look through a window...
3 Steps to Improving Parent EngagementUse effective school communications to improve student outcomes.
Nearly every educator will agree that positive parent engagement improves a child’s educational outcome. Besides making common sense, many data-driven studies are proving what we all know intuitively. We are each formed within the framework of our families. It is here...
Storytelling: Your School’s Secret Weapon for Successful MarketingHow it Influences Your School Marketing and Why
Last fall, I listened to a teacher relate the following experience about my uncle, a retired principal in California: As she walked back to her classroom one day, she noticed a man running from her room carrying her purse. She ran to the office to tell my uncle. He...
All You Ever Wanted to Know About School Website AccessibilityLearn about DIY website accessibility audits, document remediation, and automated testing
Website accessibility compliance has become front and center in the past few years for both schools and businesses. The history of the Americans with Disabilities Act started in the 1960s, but only recently have the Office of Civil Rights and lawyers focused...