Bonnie Leedy, Author at School Webmasters | Page 36 of 46

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Marketing
- - - Why Marketing Matters
      You're a school. So you don't need marketing, right? Big mistake. Marketing is just focused communication. So, do it right.
    - Telling Your School's Stories
      How can you make your website and social media communications more effective? Tell stories, and here is why.
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- - - What Successful Schools Do Right
      School website management can been a huge advantage to your school's branding and communication efforts. Find out what works!
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      It is not all about slick design. Find out what makes the best school websites work.
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      We're here for our clients, day in and day out. We're real people providing service, not just software.
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      It's nearly impossible for your staff to have the skillsets required to manage today's website and social media. Find out how we make it possible.
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Is Website Accessibility Required for Independent Schools and Private Schools?

With all the talk in the past few years about ADA website compliance for schools, the focus has been on public school websites. Public school websites must comply with Section 508 as they receive federal funds. But what about those independent and private...

7 Strategies for Effective School Communications
Which powerful influence are you failing to use?

What is effective school communication? Most people would acknowledge that it is critical to the success of our school, but it is a broad topic and difficult to pin down. It sounds simple enough, right? Merriam-Webster says it is “the interchange of...

What does WCAG 2.1 Mean for You?
WCAG 2.1 is the new accessibility standard

You finally understand WCAG 2.0. You know what your website needs in order to provide a barrier-free website to everyone and stay in compliance with federal regulations. Now that you can finally breathe a sigh of relief, the World Wide Web Consortium (W3C) recently...

School Branding: How to Stand Out from the Crowd
Competing in a world of school choice requires a powerful brand and knowing what you stand for

When many parents select a school for their child, they are selecting with their heart, not their mind. This is actually how we make most of our purchases as well. Branding is about winning the heart. It is an intangible. A feeling. An emotion. All the other...