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What is a Web first school marketing strategy?
marketing strategy

Your school website is your best enrollment and recruitment tool. Even if you normally rely on neighborhood or local students and staff hires, an effective website using strategic content can set your school or district apart from your other competitors.

However, the typical definition of web first school marketing (or just "web first" website strategies) refers to the website's design. It is recommended that today's websites are designed first for mobile devices and then for their desktop or tablet versions. This assures that those using mobile devices have the same optimum website experience as those using larger screens.

Since more and more users access all websites from their phones, this design strategy is increasingly vital. A well-designed website should be as effective, including intuitive navigation, easy-to-find information, and fast loading as the full-size version. In fact, any effective school website shouldn't even require an app to be downloaded as a mobile-friendly website can serve the same purpose without the need for parents to download other programs or incur additional costs for the school.

school website focus

School marketing with a website focus

For schools, marketing strategies typically mean targeting prospective students for enrollment and recruiting quality staff. Whether yours is a private school, a public school, or a charter school, your existence depends on student enrollment and effective staff.

One of the most affordable and beneficial marketing efforts any school can utilize is an effective school website. So, let's talk about how to make your school website more effective.

Getting found

Get found

Website marketing starts with getting found online. The goal is to show up on the first page of search results for the keywords that you are (or should be) targeting. Your target audience are those who are looking for what you offer. Whether it is a teacher looking for a match to his or her skillsets and values or parents seeking a school whose programs match the interests and talents of their children.

To get on the first page of search results, your website must:

  1. Contain great content that highlights your strengths and core focus.

  2. Use search engine optimization to your advantage for high search rankings.

  3. Combine your school's website content with your social media platforms.

  4. Be added to Google My Business so you are easily found and come up in searches.

  5. Utilize a communication plan strategy to coordinate your efforts with your marketing strategy (while improving your school marketing).

  6. Become a resource for inbound marketing to attract prospective students (via their parents).

  7. Share testimonials and reviews as proof of what you deliver with your programs, your staff, and your successes.

Web first design

We mentioned earlier that typically the reference to web first was about design. Honestly, that is the easy part. Simply design your website to be mobile-friendly using best practices for a responsive website. That means that the most frequently visited pages should be front and center.

Navigation should be intuitive and easy to read on a phone or any small screen. It should also be fast loading, which would mean removing those beautiful images on the mobile version. Scrolling is expected on a mobile device, so you can take advantage of that feature to help users find what information they are seeking.

Basically, an effective mobile-friendly website uses common sense and Google analytics to provide the information your parents are looking for quickly. If done right, a responsive school website will remove the need for an app and your site will be the one-stop shop for whatever is needed, whether is finding schedules and menus for enrolled students or helping to convince parents to enroll their child and being able to do so online.

Web first school marketing strategies

Unlike the design aspects of your website mentioned above, using your website as your primary marketing tool is not only smart, it is affordable and effective. It is your platform for adding digital marketing campaigns to your enrollment strategies. Not only does online marketing make student enrollment a simple process for parents, it saves staff time and is easy on your school's budget.

Inbound marketing

So, let's go through the strategies mentioned above in a bit more detail:

Inbound marketing

To be relevant, your school must create content that answers the questions or solves the problems your targeted customers have. Your website content can point those ideal customers (prospective parents and students) to your school. Inbound marketing can position your school as the ultimate resource, and soon your targeted customers will come to you with their questions.

Think about it. How do you make buying decisions for services or products? You Google it, you ask friends, and you check social media. You form opinions based on your own research, which includes reading informative content that provides you with useful information. You do this on your terms and buy when you’re ready. 

That is what inbound marketing can do for your school and you use your website as the resource to do that. Learn how at Inbound Marketing (Part I) and (Part II).

Reviews and testimonials

Using testimonials and reviews

I don't know about you, but before I purchase anything, I find out what others who have already done so have to say about their choice. I look at customer testimonials and product or company reviews and those influence my decisions.

Unfortunately, in spite of the fact that this has such an impact on our purchasing decisions, schools often do a poor job of providing testimonials and reviews to influence parents and staff. Often there are excellent testimonials to be had for the asking, but schools fail to ask. So, ask!

  • Make it easy to gather positive comments by adding online forms to your website, hand out printed forms during teacher conferences, and send home the occasional email questionnaire. (Don't forget to ask alumni as well!)
  • Use surveys on your social media and your website to gather comments and input. Get content ideas at Collecting Testimonials and Why Testimonials Work.
  • Ask for reviews. More than ever, people are checking online reviews for goods and services. So like testimonials, make it easy for parents, staff, students, and alumni to provide reviews at sites that offer those. Some of these sites are Google My Business, GreatSchools.org, Niche.com, and possibly your school's Facebook page. To learn how to make this easier, check out "Give your school the gift of reviews."

Digital marketing is effective marketing

So, what is digital marketing? Sometimes called online marketing, it is when you use digital communication to promote your brand. It includes your school website, email, social media, texts, and web-based paid advertising or social media ads.

Digital marketing can help you manage enrollment, but it does require that you create compelling content that will show off your expertise. This will include your school website, of course, as well as your social media platforms.

Integrating your social media presence with your school's story in your marketing materials are critical elements of an effective school marketing plan. Your content, images, stories, and testimonials will influence your website visitors, your surrounding community, and attracts students and staff. Learn more about it at "Digital marketing for schools in the 2020s."

It's all about the website

So, when we talk about web first marketing, we mean that nearly every aspect of successful school marketing begins with your site. All of your marketing strategies from attracting families into your admissions funnel to recruiting prospective staff should use your school's website as your primary marketing activity.

Begin Today!

Need a website that will make the grade? Contact the experts at School Webmasters today!

School Marketing in the Digital Age eBook
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Top 24 Websites for School Students that Actually Look Great!
24 websites for students

A seemingly infinite number of websites are available for learning. Teachers know how difficult it is to find online materials that pique students' interests and improve their skills.

Plus, the best websites have helped kids focus and rely more on their self-discipline than on their parents or teachers. Of course, many of these websites are free, which is excellent!

To help parents, students, and teachers find such resources, we've compiled this list of great free and paid websites. We've sifted through hundreds of educational websites to find the top 24 that we think will best meet the requirements and sensitivities of high school students.

Our selection covers all subject areas, and some are even cross-curricular. Each website is valuable and adaptable enough to be used year-round, and all teach kids skills they can use outside the classroom. So let's check them out one by one.

Best Free & Paid Websites for School Students

There are countless educational websites and online resources covering a wide range of topic areas, but it is hard to know which websites are both high-quality and entertaining enough to hold a school student's attention for an extended period of time. 

These websites will undoubtedly assist you whether you want interactive games for your young children, math skills support for your elementary-aged youngsters, educational videos, or support for kids and teachers. Many of the websites even include teaching materials for parents and teachers who homeschool their children.

Before we explore the list, it’s better to mention that most of the websites on our list are completely free and focused on K-12 students, although some may contain features for other ages and price ranges as well.

National Geographic Kids

1. National Geographic Kids

You've heard of National Geographic, but did you notice there is also a free website just for K-12 students? National Geographic Kids is an engaging, educational platform that allows school-age children to discover the universe from the comfort of their chairs.

The National Geographic Society is an international nonprofit organization dedicated to preserving our planet's natural wonders.

This top-rated website is an invaluable resource for K12 students who want to understand history, science, geography, and other topics.

They'll enjoy online learning games, science projects, quizzes, hilarious fill-ins, films about fascinating creatures and trivia, search for free materials and videos about space, history, science, the environment, and much more. That is impressive for a free educational resource that also has insightful videos on its YouTube channel.

Chegg

2. Chegg

Chegg is a website that supports K12 students in a wide range of areas, such as allowing high school students to rent books (including e-books).

The most helpful features of Chegg are the textbook solutions and the professional questions and answers, where users can get step-by-step answers to their questions. Many professionals are available on the website to answer questions about different areas and topics. You can also use the search feature to review previous questions and their respective answers. 

While it's not free and costs prospective students about $14.95/month, it is still a valuable resource. CheggStudy is useful for math problems since it contains solutions to textbook questions as well as professional Q&A. The question is probably from a book, and it (or something similar) was asked by someone else, depending on the subject. Chegg is an excellent problem-solving resource.

Quizlet

3. Quizlet

Quizlet is an online learning platform that allows users to search and create flashcards and test themselves on those flashcards in a variety of ways. If you look up a particular set of flashcards on Quizlet, there is a good chance that another student or teacher has already created a set for the exam you are preparing for. Quizlet is a free platform that also includes premium options. 

Quizlet Learn, available exclusively to paying subscribers, is a fantastic resource to help you achieve specific study goals. Quizlet first lets you specify your study objectives, such as whether you want to learn everything or get a basic idea. The next question is about how fast you want to reach your goal. Then, your current level of knowledge on the subject is determined.

The website now offers a personalized learning course based on the student's answers. For instance, it may recommend users begin studying with multiple choice questions and then move to cards; if the student can answer all the questions on the cards correctly, they are done. The site displays their progress at the close of each round of learning, indicating how many words or cards they have learned and how many are left to learn.

PBS Kids

4. PBS Kids

PBS KIDS is a completely free website for children, providing kids up to 10 years old with the opportunity to discover new concepts and ideas through digital platforms. Kids can watch their favorite characters engage in age-appropriate activities with them, watch movies and videos, play songs, enjoy learning games, paint on a clean canvas, design their own landscapes, and get coloring sheets - all for free. 

It is undoubtedly one of the top free educational websites. There's even a free smartphone app. With playful learning and famous characters, it creates a fun learning atmosphere. In addition to math and language skills, the website also covers creativity, science, and early learning topics.

Kids are hooked in instantly since the website integrates aspects of the popular PBS characters. Combined with the game-like design, this makes for a fun learning platform for school children. PBS Kids is quite adaptable in terms of technology. It is suitable for both single computer classes and multi-unit computer labs.

EdX

5. EdX

Edx is one of the free educational websites especially beneficial to 6th-grade as well as other students and above. It is one of the few names on the list that helps high school kids prepare for the top colleges in the country. It provides them with continuous access to advanced learning opportunities via various sources of education.

The online educational website provides advanced training from some of the best schools and universities in the country and even the world. This website offers courses in a variety of fields, including languages, biology, math, and computer technology. It is an excellent platform that is easily accessible to high school students to achieve professional development and apply to institutions all around the world.

BBC Bitesize

6. BBC Bitesize

BBC Bitesize is a free online study resource that is divided into three sections, ranging from elementary school to the age of 16 and up; all students will find something to study here and develop skills.

Whether you're teaching a student about the U.S. or an elementary school kid about phonics, you can use Bitesize. Daily classes in basic areas such as English and math begin at 9 a.m. for all ages and are infused with activities, movies, and quizzes. All users, particularly those with children with SEN (special educational needs), can also get assistance.

The website features many engaging, interactive sections for different interests. One of those is the drama section, which involves writing about drama. This aspect usually covers guidelines on how to write about nonverbal cues, expressions, and gestures.

Most teachers use BBC Bitesize for two reasons: to expose the student to the fundamentals of a subject before delving into it in depth, and to encourage them to review their progress at the end of the course.

Smithsonian Learning Lab

7. The Smithsonian Learning Lab

The Smithsonian Learning Lab provides a wide range of videos, quizzes, and other sources of education to engage students and help them expand their knowledge.

These resources include audio and videos, digital photographs, writings, art and culture, and other items.

Prospective students may also utilize the tools in the Lab to upload, alter, build, and share learning materials with their peers and teachers.

They can utilize the Lab's search function to find free resources for their own training. It’s also important to point out that the lab is a free, online educational source for users.

Brain Pop

8. BrainPop

As this is an American website, there may be differences in curriculum or language compared to UK sites, but overall this is an excellent environment for young people to enhance their learning and discover new things.

Every day is different at BrainPOP; there is a new subject to focus on, in addition to providing numerous educational materials in math, science, history, language, and others. BrainPOP offers a wide range of educational games, animated films, and activities to help children learn more and better understand the universe.

BrainPOP resources cover a wide range of topics and subjects, such as science, sports, reading skills, world history, math, art, and electronics. BrainPOP also offers tools to "challenge prospective students to ponder, draw connections, and participate in deeper, inquisitive learning."

Like most educational platforms, BrainPOP offers both free and premium features.

Brainscape

9. Brainscape

Brainscape is a flashcard tool and website that features many informative flashcards for kids at all grades. They even provide sets for studying for the drivers' education exam in numerous states, AP classes, and other activities outside the school.

While some features are free, with a paid membership, students can create their own sets. There are some pre-made materials for younger children, but Brainscape is best for students aged 12 and older. History, science, geography, and literature are just a few school subjects covered in the flashcards. 

The website is designed for prospective students who need to absorb a large amount of information into their brains over time, such as in history or literature subjects. The site organizes topics by course and decks by subject, allowing teachers to create their own classes and add numerous pre-made sets for middle and high school students to study.

Like most flashcard platforms, Brainscape offers free and premium access for users. However, the majority of the features are available through the free membership.

Prodigy

10. Prodigy

Prodigy is a free, interactive math learning tool that combines Common Core math (1st–7th grade) with a fantasy-style game that kids will love.

Prodigy goes beyond game-based teaching by providing teachers with robust analytics and assessment tools that allow them to swiftly detect difficulty areas, modify lessons, and effectively manage class time.

Students are assigned to a math level based on their prior knowledge and a covert diagnostic conducted during the initial tutorial. As students play, the difficulty of the questions rises and falls based on their responses and skill level. If a student struggles to grasp a topic, subsequent questions will help fill in the gaps. Many (though not all) classes include virtual features to assist students as they work their way through various math games.

There is a speaker to ask questions, a suggestion button for guidance, information about the skills needed, and a sketching tool to work through the solution. These enable prospective students to develop their own problem-solving strategies and not rely on parents or teachers. The game features approximately 300 math exercises divided by grade level.

Khan Academy

11. Khan Academy

Khan Academy has evolved from a math education website to a full-fledged academic website that provides teaching to those who need it. The site offers clips, images, progress monitoring tools, activities, exercises, and more.

The learning approach of this website is highly personalized, as it is very similar to that of a teacher giving a lecture in class. The videos and presentations are played on an e-board, which is quite similar to a teaching experience in the classroom.

In addition to the website, Khan Academy has released downloadable software for users. The big upside to the software is that it can be used offline, without an internet connection. It offers exercises in various areas for children from kindergarten to high school who want to prepare for the SAT.

StoryWorld

12. StoryWorld

As all users know, a good number of educational websites use gamification to improve learning. StoryWorld is just such a site. It’s another free learning website with activities where kids may learn new sounds, alphabet, and phonics. Any child can easily explore the website thanks to its particular features that use fun music, interesting activities, and tactile sensations.

Kids may have even more fun by adding their own voice as the guide while playing different games. When a child understands all of these sounds and letters, it acts as a springboard for reading and writing or learning new numbers.

Oxford Owl

13. Oxford Owl

As you can guess, Oxford Owl is an educational site mostly directed at students and teachers in the UK, or simply people who speak British. Of course, people all over the world can use this tool.

The Oxford Owl website offers thousands of materials to promote reading, writing, and math skills. It serves as a personal tutor, as the website contains a wealth of informational materials needed to excel academically.

It also includes a free eBook library for children up to age 11. This refreshing website makes learning enjoyable and easy. In addition to the many resources available, prospective students may acquire textbooks from other platforms such as Amazon, Kindle, and many others. Other areas of the website include parental guidance and support.

Scholastic

14. Scholastic

Users should be aware that this website is a comprehensive, entertaining, and online educational resource where children can spend many hours learning. Most of the material is divided by age groups, so the site's content is very focused and age-appropriate.

Although the website promotes its items, most are books or instructional materials. Children might be irritated by all the material aimed at teachers and parents, but they will discover joy in learning through an engaging experience.

Users can easily sign up by providing their first name and the first letter of their surname. The forums are mainly about books; although there is no filter, members remain respectful and on topic.

It's nice to see a website that is well-organized, comprehensive, and full of important information. Scholastic does an excellent job of appealing to and attracting such a broad age group, from preschoolers to adults, as well as teachers and parents.

One downside to having so much material is that people might get confused about where to go first. Scholastic's easy navigation is helpful, of course, but younger learners and maybe even adults might get disoriented trying to go through everything.

How Stuff Works

15. HowStuffWorks

This American school website offers informative and instructional content to students of all grades on topics such as science, art, wildlife, the environment, computer science, and much more. This website is ideal for curious kids and teens who have questions about almost everything. The website, as the name suggests, demonstrates how things function. And "stuff" refers to everything and anything that comes to mind.

This website is reliable for exams, school work, and school projects. It is appropriate for learners ages 11 and up. The website is user-friendly and offers numerous examples, infographics, videos, pictures, and cartoons.

So if a child is constantly pestering their parents with questions, this is the website to visit. HowStuffWorks saves parents from spending hours looking up facts to answer their kids' questions.

Cosmic Kids

16. Cosmic Kids

Of course, school websites are not just about math, science, and history. Physical education is also an important school subject in the digital age. That's exactly what Cosmic Kids is all about. 

Making sure learners get enough exercise is difficult these days, particularly if you don't have access to an outside environment. Cosmic Kids solves this problem by offering yoga and mindfulness sessions for K12 students. The videos are presented by a personable and exuberant presenter named Jaime. Jaime weaves stories via yoga poses, including Frozen and Moana. In this way, even the most reluctant yogis will be intrigued!

We liked that Jaime offers a variety of yoga activities, such as "Zen Den," a series designed to help students stay relaxed and talk about their thoughts, and "Brain Breaks," for when kids need a quick break from reading to get moving. A distinct benefit of Cosmic Kids is that it develops children's emotional intelligence while providing a much-needed break from schoolwork.

Cosmic Kids allows learners to sign up for a free 14-day trial, followed by a paid subscription.

Awesome Stories

17. Awesome Stories 

Awesome Stories offers a selection of nonfiction "stories" with related materials covering history, literature, science, art, and many other topics. Each "story" has a plot, an original source, as well as a link to videos, pictures, and learning assignments. Awesome Stories helps teachers explore by grade level or select school assignments associated with specific objectives. Users can also search by genre, region, or content type.

Awesome Stories is aesthetically pleasing and a good approach to encouraging children to think carefully and critically about different subject areas. Primary materials and Common Core-aligned learning assignments are included in the stories, and learners can browse for appropriate stories to enrich their learning topic.

Teachers and students can use Awesome Story Builder to create their own stories, read other tales, watch videos, and complete learning exercises. This feature is practical: it's an excellent opportunity to teach kids how to structure their views in writing, provide source papers, and assess the relevance of a global event or historical figure.

A free account allows users to browse for stories and use free resources. Premium memberships, however, offer other useful features such as visual vocabulary organizers, audio storytelling, benchmark-based school assignments, and monitoring and grading tools.

Starfall

18. Starfall

Starfall is a learning site with interactive games, activities, music, and reading and math lessons. The site's reading program is divided into four sections: ABCs, Learn to Read, It's Fun to Read, and I'm Reading. Students can work through these four sections at their own discretion and move on to new areas as their reading skills develop.

Most of the content is intended for kindergarten learners, but there are also a number of exercises that cover more complex concepts, such as grammar, and are appropriate for upper grades. The Parent Teacher Center offers online worksheets, pre-K and kindergarten curriculum, downloadable music, and other teaching materials. There is also a store where you can buy accessories like books and furry animals. Also, visit the Accessibility section to learn how to use Starfall for students with special needs.

A fraction of Starfall's extensive content library is available for free. Teachers must pay for a membership to access all content. Teachers can use group access to provide learners with login information so they can use the site at home.

FunBrain

19. FunBrain

Funbrain is another excellent, free, educational website for teenagers. In addition to learners, teachers can benefit from it. The website offers excellent educational tools in the form of hundreds of games and exercises. This high-quality website is appropriate for children up to 13 years old.

The free learning website has appealing visuals as well as engaging videos. One of the biggest upsides to FunBrain is that there is no need to sign up or create an account. Therefore, students can simply click on the web pages and start learning immediately.

Over 100 interactive exercises are available to help children from preschool to 8th grade improve their English language skills. In addition, learners can read a wide range of books directly online, including Diary of a Wimpy Kid. Even arcade games allow kids to develop their reading skills to play games properly. Here, too, everything is completely free.

iCivics

20. iCivics 

iCivics was created primarily to address the decline in civic literacy and to help K-12 students gain a better understanding of the United States government. The website features numerous games that cover fundamental concepts such as citizenship, rights, the judicial system, government, freedom of opinion, and the Constitution.

There are about 300 accompanying teaching and online learning resources, ranging from curriculums to films to document-based analytical assignments. Everything is searchable and can be sorted by groups, scope, order, or standards. Teachers can also organize resources by type, timeframe, grade level, and technological needs.

Users can enjoy the games without logging in but must create an account to monitor their progress and receive school assignments. Each profile has its own avatar and username, and activity is tracked on the account page. Students who register on the site can save their game progress, access additional features, and compete with other users. They can also participate in contests to earn Impact Points to donate to selected charities.

iCivics is an excellent approach to getting middle and high school students interested in social studies. The dashboard allows teachers to design courses, assign exercises, and provide information for learners.

RocketLit

21. RocketLit

Teachers can use RocketLit to teach history and science using articles tailored to each student's reading level. Step-by-step instructions and videos help teachers quickly review articles and prepare school work. At initial registration, students go through a test to determine their reading level, but teachers can override this placement.

Teachers may review student data and multiple-choice test scores to get an idea of student performance. However, they will most likely want to follow up with additional school assignments and assessments. For example, students can use annotation tools to highlight new terms or take notes on topics in the article.

Students can study test items by indicating where they find the solution in the text, look up new terms, or prepare presentations showing what they discovered. Although reading levels range from kindergarten to 12th grade, RocketLit is probably most ideal for elementary and middle school students because the core writing style and themes are consistent. Depending on their abilities, it can be effective for ELLs in any grade.

RocketLit offers a 30-day free trial.

Tate Kids

22. Tate Kids

As you can guess, Tate Kids is a platform that belongs to the world-famous Tate Modern museum in London. It is essentially a free educational website, divided into three sections: Make, Games and Quizzes, and Explore.

The Make section covers practical learning activities with detailed directions. Students create sculptures, draw, practice dancing and craft, and use technology as part of the activities. Aside from the directions, the activities give some background on their original inspirations, videos, and drawings.

In the Games and Quizzes section, students can take part in fun quizzes like "What Color Are You?" Students can also play interactive games to make and showcase their work in a supervised gallery (with parental approval).

The Explore section includes biographical information on numerous artists, media, styles, photographs, videos, and topics for students to discuss.

Highlights Kids

23. HighlightsKids

This free website offers a wide range of brainteasers, mysteries, puzzles, and challenges for learners to help them develop their logical skills. Children can let their creativity run wild and use their imagination. The features on the website allow students to show off their most outstanding qualities and discover remarkable hidden skills.

HighlightsKids enables students to read correctly, think critically, and reason profoundly. Therefore, kids aged 6 to 12 would benefit greatly from visiting the website. The attractiveness and elegance of this free learning website make learning much more fun and enjoyable for kids since it plays a significant part in developing an immersive learning experience.

Literactive

24. Literactive

The name is an obvious giveaway that the website focuses on developing reading skills. This website provides reading materials for children in preschool through first grade. There are group learning activities, supplemental reading materials, and phonics exercises to keep students entertained as they work their way through the levels.

Everything is created by teachers and parents in the United States, so you can be confident that the tools have been well vetted. Students and parents can sign up for free and download interactive games to play together. Teachers and schools can also get detailed instructions for reading exercises with the class.

Do You Want to Be On the List?

So, there you have it. This is our list of the top 24 free and paid websites for K12 students. If you look closely at these websites, you can see that there are some common denominators:

  1. They all provide eye-catching photos and videos that serve the ultimate purpose: Learning!
  2. They’re the best in class by offering relevant, quality content.
  3. They understand design. They know where to highlight their mission and where to include social media buttons on the website.
  4. They’ve guaranteed mobile-friendliness, effortless navigation, and quick load times. In other words, people won’t be pulling their hair out when visiting the website.
  5. Lastly, they have boosted their enrollment rates by understanding their main audience and optimizing SEO to rank high on search engine results and get the word of mouth going.

These are so simple, yet so vital to your school website’s success. In many cases, schools use in-house resources and expertise to create a website that has all of these five points. Some see success, but the majority see no result that is worth all the time, effort, and money they’ve spent on the journey. 

There’s one way to minimize the risks while getting results, and that’s to use a reliable website service provider like School Webmasters. At School Webmasters, we can help you understand your competition and design the roadmap that will put you well ahead of the curve.

You can easily get a quote right now or just contact us (call 888.750.4556 and speak with Jim) and let us point you in the right direction.

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More Instagram for Schools
Instagram for schools

Hopefully, you know about Instagram—it’s the photo-sharing, mobile-based, social platform that appeals to every generation from x to z. But when it comes to social media for schools, many school administrators may question whether or not the return on investment makes it worth the time and effort it requires to manage it. 

Let’s address the main question first… 

Should your school have an Instagram?

Instagram has always been a great place to show off your school. But with the addition (and encouragement) of video content, Instagram is becoming a great place to tell your school stories! And at School Webmasters, we’re huge proponents of sharing your school’s stories! It’s not only excellent public relations, it’s imperative for your school marketing.

Instagram has 1 billion monthly active users and over 500 million daily active story users. The majority of Instagram users are between the ages of 18 and 44 years old. The largest percentage of that group was 25–34. By those stats alone, your school should strongly consider having a presence on the platform.

Should your school use Instagram?

But let’s talk about those school PR and marketing perks a little more. Images of your classrooms, students, programs, and campus will speak volumes about your school culture, assuring currently enrolled students and their parents that they are in the right place and inviting potential parents to picture their children and future students to picture themselves at your school. 

Yes. Your school should be on Instagram. 

Basic Instagram activity includes posting to your feed. (See our article about using your Instagram effectively with basic posts.) In this blog, we’ll cover some of the newer Instagram features your school might not be utilizing yet, including stories and highlights. 

How to use Instagram Stories for schools

An Instagram story is a clip (video or still frame) that can be viewed on your profile or on your followers’ feeds in the circles at the top. These clips are 10 seconds long each, but you can post as many as you want in sequence. Stories only show on your page for 24 hours before they disappear (unless you save your content as a story highlight—more on that later). 

Stories are great for casual content such as events, sports highlights, classroom sneak peeks, or other day-in-the-life moments at your school. Several experts recommend not overproducing your stories. In fact, the more authentic, the better. Sometimes it’s hard for schools to post something that isn’t perfect, but remember, your story only lives for 24 hours.

Use Instagram Stories 

And stories don’t have to be long! According to Rival IQ, around 30% of story activity in 2020 was just one frame, with an average of three frames. Instagram stories are more popular than Snapchat, despite the fact that Snapchat introduced the photo story model. 

Story analytics include reach, which tracks how many different accounts have watched your story, and impressions, which track how many views (including rewatches) your story has had. The “reach rate” of an Instagram post is about 13–27% compared to 2–9% of stories. You could chalk that percentage up to your audience following a large number of profiles. The point is, you don’t want your content to be lost. So, because your audience may be watching stories instead of scrolling through their feed, it’s worth posting a story, even if it’s just to spotlight your latest post. If your audience doesn’t want to miss your content, they will navigate from your story to your post. 

Stories are an excellent way to drive engagement from your followers. Story interactions are measured by taps forward (skipping the current story to see the next one), taps backward (like a rewind to see the previous story in the sequence), swipes down or exits, and replies or swipes up (these can be comments or an action to follow the link to the content provided in the story). Because of their time-sensitive nature, stories can be used to announce an event or activity or countdown to a big event. Anything that may feel outdated posted to your permanent feed would be excellent content for stories.

On that note, any content that your school takes careful time and effort to produce should probably be saved to your Instagram profile as a post, reel, or video—not a story. Stories are temporary and posts live on your school’s Instagram profile forever. Video clips that you might create for permanent posting include promotional videos, testimonial videos, interviews and spotlights of employees, and program spotlight videos. 

Instagram Highlights

Instagram Highlights for your school profile

Highlights are story clips that you’ve saved to your Instagram profile permanently. Visitors to your Instagram profile can see your highlights under your main bio. Highlights are an awesome way to showcase and promote your school. Paramus Public Schools’ Instagram profile is a great example to use highlights. 

We recommend making these profile highlights intentionally and using them strategically. Intentionally means thinking about your categories ahead of time and creating specific, branded icons for each category. Strategically means choosing categories that will best reflect your school’s culture and help profile visitors understand what you’re all about. Here are some categories to consider: 

  • About us
  • Life at [school name]
  • Academics
  • Contact us
  • #SchoolNameHashtag
  • Registration or enrollment
  • FAQs

Keep in mind that your highlight content should be evergreen. That means if it’s not going to be relevant in six months, it probably doesn’t deserve a permanent spot on your highlights. That being said, you could create temporary highlights for specific events or campaigns as long as you remember to remove them when they are no longer relevant. You wouldn’t want a visitor to your profile coming across outdated information—it doesn’t make a good impression.

We also recommend not creating too many categories. Plan ahead for how many highlight icons you’ll have on your profile. You’ll want to add new, relevant clips to your highlights and delete any outdated content. Too many highlights become too hard to manage, so try and keep it simple.  

Reels and videos

What About Reels and Video?

A reel is a short-form video that mimics TikTok’s platform. Reels can be up to 60 seconds long and be a single clip or multiple clips edited together. According to LemonLight, “Reels viewers are looking for content that’s either entertaining, educational, or a mix of both, and they’re attracted to authentic content over content that looks scripted or formal.” While reels could be a good option for some schools, reels probably don’t fit the needs of most schools. If you’re wondering about putting time and effort into reels, a survey of your Instagram community might be a good place to start. 

Instagram video (previously known as InstagramTV or IGTV) is a place for long-form video content that can last up to 15 minutes if you post from your mobile device or 60 minutes if you post from a desktop.  If your school already has a youtube channel, it may be worthwhile to post your videos to your Instagram video as well. If your school isn’t already in the habit of creating videos, then Instagram stories will probably give your school more return on investment than starting with videos. 

Instagram Tips

New Tips for Managing Your School Instagram

  1. Get Help!

    Our number one tip for managing your school Instagram is don’t try to do it on your own!

    Let’s be honest. You have a million things to do already! For social media to succeed, you need to give it attention daily. And we’ve just told you it’s not enough to post to Instagram. If you want to amp up your PR and marketing efforts, you must use stories! Do you really need that kind of stress in your life?

    Instagram is designed for photos to be posted straight from an app on your phone or tablet. From our experience, the on-the-go nature of Instagram makes managing their own Instagram account intimidating to school personnel who like to be able to review and edit content before anything goes live on social media. While you can post from a desktop computer, the execution is a little time-consuming and clunky, especially when it comes to stories.

    That’s why working with us is such a great idea—especially when it comes to Instagram! Your school admin can review photos and text before sending it to your School Webmaster's social media manager who then takes care of the hard part—getting everything set up and posted to your social media platforms. Our social media managers are trained and practiced in school social media and managing your posts, stories, and highlights. It’s what they do best.

    If you insist on doing it yourself, here are a few other tips to help you. 
  2. Be there!

    Attend events and get inside the classrooms! Take photos and short videos and send them to your social media manager who will add a fun caption and a branded hashtag and schedule it to post it to your account. If you’re unsure about things to post, get to know your audience and put yourself in their shoes. If I were a parent of a kindergarten student, what would I want to see? I would want to know my child is in the best possible environment for them. 

    Your Instagram feed should reflect your school’s unique personality. Give your audience a taste of what’s going on inside the classroom, how your teachers interact with the kids, and how the administration supports the staff and students. Feature your unique programs, events, and extracurricular activities. Post photos of your students working and playing, videos of story time and show and tell, and parents and other community members volunteering on campus.

    If you don’t have a designated staff member with the time to attend events and take photos and videos, send me an email inquiring about our PR4 School service. We have a wonderful, affordable way for your school to get feet on the ground to help your school's communication efforts.

Engagement with Instagram
  1. Encourage engagement.

    One thing we absolutely love about Instagram stories is their potential for engagement. Use reaction emojis, polls, yes or no questions, weblinks, and question stickers, and highlight answers to engage your followers. Questions, polls, and countdown clocks are also great features to get your followers excited about and involved with your Instagram profiles.

    For regular posts, keep in mind that crafting an effective caption to go with your images can be the difference between engagement and no engagement. Since Instagram’s algorithm favors posts with more engagement, your captions play a key role in pushing your posts up higher in your follower’s feeds.

  2. Get found.

    Hashtags were originally created as a way for users to search related posts; by now, they’ve developed into a bit of an art form! Your captions and stories should include hashtags. Use them wisely. Overuse of hashtags can land you in Instagram jail. Use them to target your audience, spread your brand, and help your posts show up in searches that relate to your school.

    It’s an excellent idea to create an original hashtag for your school. It can be generic, like your school’s name or mascot (#GoTigers), or you can create a hashtag for a specific event (#RPSFunRun). You can even center a schoolwide social media campaign around an original hashtag. And it doesn’t hurt to do a little research and find some local, trending hashtags that can help your school be found.

    Another great way to be found on Instagram is to add location stickers when appropriate. Stories with location stickers are added to feeds for people in surrounding areas. It’s a great way to be found by new viewers. 
Get found
  1. Engage with others.

    Chances are very good that the businesses and organizations in your community are on Instagram. Spend a little time searching for them so you can follow their pages. This will often result in them following you in return. It’s an excellent way to build goodwill and circulate your school’s brand around your area.

    When you have the opportunity, tag these pages in your captions and stories simply by placing the “@” sign before their page’s name (e.g, @mimphx). Tagging fellow Instagram users is a nice way to give them a shout-out when they get involved with your school. Did a local restaurant host a “food around town” night, donating the proceeds to your school? Snap a photo at the event, post it, and tag their business in the caption. Making friends in the community is an important part of every school’s public relations strategy.

    One great way to engage with others is to share their content in your stories. You can spotlight other relevant Instagram profiles (like the school band, football team, or local library profiles).

    And don’t forget to respond to comments and reply to any direct messages! 
Get started

Get Started

Between highlights, stories, and basic posts, there’s a lot to keep track of to manage your school’s Instagram well. Celebrate your wins (big and small). Promote your programs and events. There is always something going on at your school, and your school community would love to hear about it. Instagram is such a fun way to share your school photos, announcements, and stories! 

Instagram easily pairs with Facebook, and schools using both can expand their audience by reaching parents and students alike since each platform tends to attract a different age group. If building a tight-knit school community is your goal, Instagram can help you do it. 

Here at School Webmasters, we work continuously to offer our clients the most relevant online communication services possible. Social media is ever-changing, and we must change with it! We’ve recently added extended Instagram management to our list of services—something we’re really excited about. 

We all know it can be hard to ask for help! However, using Instagram as a part of your school’s communication, public relations, and marketing strategy is time-consuming. E-mail me at Katie@SchoolWebmasters.com to learn more about how School Webmasters can help your school use social media to tell your stories and build community. I look forward to hearing from you!

785261
Content Marketing to Attract Student Prospects
get your school website to come to the top of search engines

From bite-size tweets to viral videos and website blog posts, content is the first point of contact between you and a student or parents. Pique interest by showcasing alumni success stories, your cool campus vibe, and your program offerings.

In addition, content is the foundation for ranking well on search engine results pages (SERPs). That's why many schools use content marketing strategies to show prospective students they're a perfect fit. 

However, you can't just dive in headfirst. You need to know what it takes to create top-notch content, and that's what we've covered in this article.

attracting students through your school website ranking

1. What Do You Want to Achieve?

Creating compelling content can help schools achieve a variety of goals, but trying to do many things at once with the same content can lead to a complete failure.

Before creating a content plan, know exactly what you want to accomplish with a piece of writing.

  • Do you want to attract prospective students? 
  • Do you want to boost parent engagement? 
  • Are you looking to educate current families/students/employees? 

For example, one strategy to boost engagement would be to make social media buttons visible on the homepage or set up an email newsletter. To land at the top of search results and appeal to prospective students, you can perform keyword analysis to find out what program offerings or financial aid plans a student wants and tailor your message accordingly. 

But first, you need to know who these prospective students are.

Who is the audience

2. Who is the Audience?

The first step in tailoring your content for a student is to know who they are. Creating a student persona based on accurate data is the way to know the audience for schools or other educational institutions.

Creating a Student Persona

Creating student personas requires marketers to ask four basic questions:

Answering these questions will show you what the prospective students want and need:

  • Who are they? Their demographic information such as age, stage of life, cultural/geographic background, and income level. Do they fit your university/college/school's mission?
  • What are their main objectives? What is their program interest?
  • What are their sources of information? 
  • What are their biggest challenges or frustrations?

The student body, people on the campus, or even faculty members at the institution can give you some answers. You can also contact people on social media, and e-mail surveys and questionnaires. Plus, most of these will pop up on keyword analysis, which we'll get to shortly.

Why Is This Important?

Probably the biggest advantage of answering these questions is that they show you how you should present yourself. For example, if prospective students come from middle- or low-income families, you can focus the message on your plans for financial aid and affordable tuition and courses.

Or, if you want to appeal to students from a particular cultural background, you can focus on diversity and even special programs or events. This is sure to attract student prospects looking at the school's website.

Your school website is the primary communication resource at your disposal, so make it count. 

keywords

3. What Keywords Do They Use?

When families visit your pages, chances are they have researched extensively about many schools or colleges. Keywords are the primary tool they use to get information about your campus, faculty, and the system as a whole. 

Many keyword analysis tools are available online and can help you find out what families or prospective students are looking for in a school. For instance, what are the featured keywords? Are they long-tail keywords (generally, a three to five-word phrase)? If you include these in your message, you will move up in search results more easily.

Oh, and don't forget that prospects will often use keywords that indicate the locale of the school including city, county, state, country, and nearby towns. Be sure you include those references in your website content and in your metatag information.

Long-tail Keywords

Long-tail keywords are great for finding student questions and creating content to answer them. For example, if you type "school meals" into a keyword research tool, you'll get questions like "Does [school name] offer free meals?" or "Does my child get free school meals?" or "Are school meals healthy?"

Now you can design content around these exact keywords to show the benefits of your school meal plans. You'll also need to learn how to use the links.

backlinks

Backlinking

By creating high-quality, relevant content, you will get more authentic backlinks, which is vital to score highly on Google because they show that your website is a valuable source of information. That way, you can get more prospective students to visit your platform and learn about your educational programs.

Metadata

When you type something into a search engine like Google, each result is displayed with a blue text (meta title) and a short description in black/gray (meta description). Once you have the keywords, you can cleverly incorporate them into these two parts to significantly improve your ranking.

Check out the competition

4. Don't Forget the Existing Content

Now that you have the keywords and know your target audience, don't just use this data to produce new articles. Similar to metadata, you can also use these keywords to optimize your existing content.

Start with the most visited pages (e.g., landing pages) and go from there. Also, update your contact details, such as e-mails, phone numbers, and addresses, and put up a contact form for families to reach out to you.

5. Check Out the Competition

You can always learn from other schools to see how much they write and what topics they cover. Pay attention to how they phrase their message, how many headings they use, and how much they incorporate videos and photos. See how they structure their homepage and where they put social media buttons. Study their strengths and weaknesses. 

But be careful because their target audience or goal may differ from yours. In other words, a university or college may want to promote student engagement or endorse their graduate programs and services to their families. What worked for them may not necessarily be the same for you.

Add images and videos

6. Add Images & Videos

We all know that a high-quality image of the school, a virtual tour of the campus, or videos of graduates sharing their success stories work much better than plain text. You can create clever, funny, dramatic, or cool videos featuring the student body and your colleagues.

From a search engine optimization ( SEO) perspective, this keeps students on the page longer, which is undoubtedly a positive signal for Google to improve your ranking. It also appeals to an interested student, prospecting school website information.

How We Can Help

Now that you have some tips on creating content that will boost your rankings and attract prospective students or parents. Of course, you may feel a little confused or hesitant because learning these tips and implementing them in real life are two different things.

This is completely understandable, because dealing with content marketing and SEO rankings usually requires expertise, technology, and resources that a school or even universities cannot provide. So many institutions have opted for an in-house approach and have not gotten the results they truly deserve. 

That's why we suggest another way: use a reliable website provider. At School Webmasters, we can help you produce content on your platform that is sure to maximize lead generation while improving your school communication channels.

You can easily get a quote right now or just contact us (call 888.750.4556 and speak with Jim) and let us point you in the right direction.


How Successful Schools Market Themselves eBook
781720
What Is Your School Website’s Value?
school website value

We live in a world where people are quick to form opinions based on first impressions. In today's tech-driven age, a website is your school's storefront that can work for or against you. It can show parents, students, and faculty that you're the real deal, or it can be a clear sign that there are better offerings on the market.

You already know that your school's website is a major contact point between you and a visitor. As a common rule, the internet is the first place your target audience will go to understand who you are and what you want to do. So how do you attract more visitors, generate interest, and stand out from other websites?

You may now be asking yourself, "What makes a valuable school website?" and "How can we turn our existing website into one with even higher value?" and "Do we really have to sell our website?" Well, in a sense, you do have to "sell" your website, but there are numerous factors to consider as you create a product that will be of real value in your unique industry—the business of education. To help answer these questions, let's take a look at what other online businesses do and tweak it to work for you.

Overall website performance

We've created a checklist of a good school website's critical characteristics:

1. Design for Overall Performance

Among the many factors involved, the content and design of the website must accurately and clearly reflect your website's mission. In other words, the design and content of your school's site should help promote the overall purpose of your site.

For instance, if the goal is to be a standout resource for students and parents, schools will increase their website value by putting calendar and news updates (more about that later) front and center. And adding a "quick links" section on the Home page for immediate access will make your site a friendly place for your target market—your school's parents and students.

You can also include social media buttons to direct visitors to your social media pages and allow them to comment, like, and share your posts. A strong social media presence will go a long way to improving your website worth We won't go into it here, but there's a unique algorithm that generates value and increases your domain worth as you share clicks between your school site and your social pages, increasing your social media visibility while simultaneously improving your school's site performance.

attracting students and employees to your school

2. Attracting Students & Employees

First impressions are crucial for potential employees and parents seeking the ideal school for their children. Improve your website's worth by showing site visitors what it might actually feel like as a student at your school by putting up two things that will surely improve your search engine ranking and bring in organic traffic:

  • Eye-Catching Photos & Videos

    You want your photos to be so good that people stop for a moment to take it all in! Of course, every image may not be that stunning, but it would be helpful to put one or two pictures on the home page and throughout your website with such spectacular appeal.

    Create even more genuine interest by posting videos on the school website. Inviting photos and videos is a great way to show prospective students and employees what to expect. Plus, it allows them to make a quick comparison between your school and the one down the street. You can opt for inspirational videos or even create fun, imaginative scenarios with your own staff. That'll definitely make you stand out.
    • Relevant & Quality Content

      It's imperative that your site contains relevant information that is easy to digest. Provide information that you know will be helpful to parents, students, and potential employees.

      Summarize information like semester dates, upcoming events, and lunch menus in easy-to-read, bulleted lists. Also, break down long texts into clear headings, subheadings, and tables when appropriate.
    browsing experience

    3. Creating a Smooth Browsing Experience

    All of us have accessed websites to book a flight, look up a menu, or order something online and wanted to pull our hair out because the experience is so frustrating. Sometimes the pages take forever to load, the ads are annoying, they're not intuitive and easy to navigate, and the whole page looks cluttered on our phones.

    You don't have to be a "website expert" to know that most people won't visit the site a second time. If you want your visitors to keep coming back, you need to keep the following three things in mind:

    • Quick Load Times

      People are very impatient these days. If your website speed isn't optimal, they won't wait forever for the websites to load. If the site takes more than five seconds to load, a large percentage of visitors will bounce. Obviously, this is an area where you need the help of an expert website provider.

    • Mobile Friendliness

      Since most people use smartphones for everything, you need to make sure your website is mobile-friendly. Nowadays, websites that appear shaky on a smartphone are pure amateur work and a certain way to destroy your score on search engines, severely decreasing your website worth.

    • Effortless Navigation

      Increase your website value in a hurry with a simple navigation. Beautifully curated content and spectacular images are undoubtedly helpful, but they're of no use if visitors can't quickly find the information they're looking for, leave the website feeling frustrated, and go looking elsewhere. This is particularly vital for parents who are researching schools for their kids.
    keeping parents updated

    4. Keeping Parents Updated

    Surely you already know how sensitive parents are to every detail in your school. They have probably bookmarked your website to keep abreast of every development, big or small. You can provide the information and enhance your website value through two primary sources: 

    • A School News Page
      Be sure to include a special news page where you can share the children's latest activities and school events as well as show the school's daily atmosphere. This will show parents that you care. You can supplement the news with high-quality photos and videos.

    • An FAQ Page

      Another surefire way to boost your website value is by having a quality FAQ page. This is often the first place parents, students, and prospective employees and parents (potential "buyers") will look for essential information. What questions do people ask regularly? Really increase your website's worth by listing them on the website’s FAQ page, thus alleviating your already over-burdened office staff.
    laser focus by staff

    5. Leave the Staff to Laser Focus on Their Job

    You need the website to take some burden off the staff's shoulders. Your costs increase when staff is bombarded with calls and emails about questions that could be easily found on your website. 

    Imagine receiving 20 calls/emails a day about the lunch menu and 30 more about semester deadlines. A quick calculation tells you that if you put important dates, schedules, or calendars on the school's website, your employees won't have to spend their valuable time answering 50 calls/emails every day! 

    How We Can Help

    Of course, in addition to the website, you need a reliable website provider and manager to take care of all the items on this list. This is where we come in.

    By now, you know what a good school website looks like. Many schools may take an in-house approach to optimize their online presence, increase the number of visitors, and rank highly on search engine results pages (SERPs). 

    It's certainly possible to have relatively good performance by doing so, but you'll have to spend considerable money and time to bring in external experts or train your existing staff. That may defeat your purpose and desire to increase your website value at a lower price rather than the higher price it would cost to develop and maintain the school's website while actually adding to your staff's already ridiculous to-do lists.

    How we can help

    Of course, there's another way, and that's to use a reliable website provider. At School Webmasters, we can turn your platform into the perfect school website where you make an excellent first impression.

    You can easily get a quote right now or just contact us (call 888.750.4556 and speak with Jim) and let us point you in the right direction. Are you really in the business of "selling your website"? No, but we are!

    School Marketing in the Digital Age eBook
    781250
    Hire Top-Quality Teachers by Focusing Your School Website on What Teachers are Seeking
    hire quality teaching staff

    Your school website is charged with serving many functions, particularly that of providing information to prospective and current parents of children in the grades your school serves. But, another important role is to recruit quality staff.

    When you are looking for qualified teachers, for example, you want to find teachers who appreciate and seek to work in a school with your values and services. Evidence shows that one of the first steps job seekers will do when they learn of your job openings is visit your school site to get a feel for what your school offers. They are looking for examples of what your school values, what your students aspire to, and what's in it for them. Does your school site provide that?

    Your journey starts here

    Where to begin

    You can begin by simply making sure you post jobs on your school website. Include both your classified and your certified positions. The job postings should be easy to access from your home page, and each posting on your site should include a job description that describes what values your school desires this person to fulfill. Teacher website recruitment is an affordable and effective way for school districts to not only to find quality applicants but to attract those with personal goals that support those of their schools.

    As an example, your school might include having every child reach their highest potential. So, your school would desire to hire qualified candidates who also value that goal. By including job-appropriate values in your job postings, you are more likely to attract candidates whose education and personal goals match your school's mission.

    With a bit of thought, this can be applied to every job posting. Some schools, on their job boards, call this area of the job description the "personal attributes," which defines what they are looking for. Be sure to include personnel aspects that reflect values that support your school's mission and goals.

    Oh, and don't forget to include links to teacher job sites where you've posted your openings on your social media. Make it easy for parents in your district's schools to share open job positions with their family and friends who might be interested.

    Human resources website focus

    Human resources website focus

    We recommend that school websites, particularly district websites, include an area for human resources, where they post job boards or open positions with attached job descriptions. Include an area that describes what your schools value along with your mission statement and goals.

    Provide evidence

    Provide evidence that these goals aren't simply nice-sounding words painted on the wall by the office but are successfully applied by including testimonials from students and staff. Along with those teaching positions, include testimonials.

    For example, if your mission is to provide students an education that prepares students for success in society, interview alumni and have them tell you how the education they received from your staff helped them succeed in their career goals. Include these testimonials throughout your site but especially with your open job postings to validate that your mission and goals are more than just talk—but they are lived by your staff.

    Assure support

    If you are targeting recent college graduates, include descriptions to assure them that they will be mentored and given career advice from experienced staff to help them succeed and positively impact their students' futures.

    Keep it simple

    Make it simple

    Make the process of applying for a job in your school or district a simple one by putting everything online. Let them post resumes as an attachment. Create an application that can be completed online. Let them upload recommendations or other application requirements right from your district and schools' websites.

    You can use online programs that streamline the application process, making it simple for the applicant and the HR staff. But, if you are a smaller school with an even smaller budget, you can still put everything online through your school website, making the whole process simple for job seekers as well.

    Outline requirements

    Some of the online requirements may include:

    • Eligibility requirements (by job)
    • Teacher or job experience
    • Requirement documentation
    • Education, Certification, licensing, or degree requirements
    • Resume/cover letter
    • Copies of transcripts
    • Letter of recommendation
    Questions candidates might ask

    Questions candidates might ask

    Give job seekers the answers they need regarding your hiring process. This may include questions like:

    • How long will I wait to hear if I'm being considered?
    • What is your interview/hiring process like?
    • If I'm out of state, will you consider an online interview?
    • What state or other requirements apply to this job?
    • What benefits (if any) are included in this job?
    • What career advancement opportunities are there in your school/schools?

    Does your site reflect your values?

    Look long and hard at the areas of your schools' websites that will be visited by prospective staff. Do they reflect the types of values for which you are trying to hire? Do you provide examples of these values in action in the staff and the students and even the community? If not, upgrade the site content to better represent your highest goals for your recruitment/hiring processes.

    Finally, expand your reach by getting your jobs posted on job search sites, job boards, and teaching jobs sites. For classified positions or part-time roles, consider classified ads in both online and print publications locally. On your human resources pages, include links to job search companies where you regularly post your teaching jobs.

    Culture matters in recruitment

    Beyond job descriptions and pay scales, potential staff is concerned about the working culture they will immerse themselves in for most of the day. In fact, a survey done in 2019 by Glassdoor shows us that 56 percent of working adults say that a strong workplace culture is more important than salary. 77% percent of those surveyed said they would consider the culture before they would even apply for a job there. I would guess that if this survey were done by those in the education sector, these numbers would be even higher.

    How can you reflect your school's culture to recruit staff? Basically, it boiled down to marketing your staff, students, successes, programs, and activities. It also includes keeping your school website current and informative. Here are a few tips:

    Highlight existing school staff regularly

    Does your staff know your school's mission? Do they regularly try to implement those education goals into their jobs daily or weekly? If so, how? Can they share examples of how they do that? These examples can be wonderful stories to turn into brief video testimonials for your human resources page and for information to share with prospective staff during the recruitment phase.

    Using your website as a repository for these glimpses into the stories of your staff is a cost-effective human resource tool that will help in recruiting efforts as well as invaluable for staff morale. Consider video interviews, written or video testimonials, photos, and site reviews that reflect successful staff experiences and the education programs they are proud of.

    Alumni success stories

    Don't forget about those alumni either. You are likely to have community members who have gone on to fulfill the dreams that began while they attended your school. Gather that information and stories and share them as testimonials on your site and in your recruitment marketing materials.

    Welcoming new employees

    New employees

    We're all looking for great teachers and staff, right? The trick is to stand out from the crowd so that those talented and dedicated folks choose your school (or schools) over all the others who are recruiting. And trust us, everyone is currently recruiting.

    Staff intranet

    Create internal processes where new employees are mentored and welcomed into your school culture warmly. Add a section on your intranet (secured employee site) where new staff can become familiar with how things are done at your school.

    Your teachers should access your intranet site daily to find things such as announcements, scheduled functions, success stories, and honored and valued traditions; and be sure to use it as a place to highlight and introduce staff on a regular basis and to support all of your schools' employees.

    We've got your back

    We've got your back

    Of course, as always, just reach out to School Webmasters when you need help with developing a website and social media to put all of these ideas into practice. Get a quote or call us at (888) 750-4556 and talk to Jim Leedy to learn how we can help!

    784963
    Is Your School Website Communicating Your Brand?
    school branding

    Coca-Cola, McDonald's, Apple, Gucci, and Toys R Us. You may love or hate them, but when you read each of those names, you know who they are and what they stand for. In other words, they have done an excellent job of conveying brand identity.

    Believe it or not, your school isn't that different from Coca-Cola. You are part of a specific industry—the education industry—with stakeholders to engage and impress and a reputation to portray. Whether it's a teacher looking for a potential position at your school, a parent thinking about the right placement for their kids, or a student researching the best school to help him reach his lofty goals, they need to understand your strengths and the benefits of going with your company/your school.

    Of course, people know that the internet, i.e., a good website, is the perfect place to get that basic information. That's the importance of making sure your school has a quality website, and that's why you cannot afford to make a miserable first impression.

    Let us show how to use your school's website to effectively communicate your brand and stand out as one of the best school websites in the industry.

    A Perfect School Website to Communicate Your Brand

    Yes, even educational websites must go through the process. If you want your brand, story, and identity to shine through your school website, there are specific website details and features to in mind.

    home page

     1. It All Starts with the Homepage

    When users visit your school website for the first time, you have about five seconds to make an excellent first impression. That’s why your website homepage plays such a vital role. As quickly as possible, on that first visit, you want your community (parents, students, teachers) to easily find the answers to these questions:

    1. Who are you, and what kind of school do you have?
    2. Why did you start this educational institution, and what is your goal?
    3. What makes your school different?
    4. What do you value at your school?

    Who can answer these questions? Whether your founder, CEO, teachers, administrators, or even students and parents, it would, most likely, be those who've been around a long time and really understand your goals and what you represent.

    Then, of course, you need to put such answers into a unique, lively package to make it attractive to visitors.

    2. Tell them “About Us”

    There is simply not enough space on the homepage to answer all these questions. An "About Us" page is the perfect place to tell your unique story, what sets you apart, and even introduce some inspiring personalities on your team. You can also outline your school's goals. Whatever the story is, it needs to be quick to access, easy to read, and relevant.

    3.  News, Blogging, Videos & Images

    Now that you've told about who you are, will you stop? No, because your story isn't finished yet. You need to keep the lines of communication open and keep users informed.

    A great website with no news or updates for three months or longer is not a great website. Keeping parents regularly informed is imperative.

    Let parents/students experience your school with a virtual visit or tell about the latest happenings at your school via videos and engaging images. You can also develop creative scenarios with teachers and staff to make your school's website even cooler.

    A good school website also needs a blog, which increases your site traffic and helps your search engine optimization. Be sure to check them periodically to make sure there are no broken links.

    4. Stay Relevant to Your Stakeholders

    This is the most fundamental point that educational organizations overlook when creating their brand. We must emphasize its importance. Everything you put on your website needs to be tailored to what you do and to your website audience.

    For example, someone visiting a high school website isn't interested in information that should be on a kindergarten website. The content of these two websites is vastly different. Likewise, parents who have new students with language learning or severe special needs will, most likely, not stay long on a website that gives the first impression of being only for the most gifted and advanced students in the community. And vice versa.

    You need to create a site that clearly tells your website visitors who you are and what you're trying to accomplish. Don't confuse them with irrelevant gobbledygook!

    5. Use a Clutter-Free Layout

    A cluttered design or layout on your educational website can make so much noise that it easily drowns out your message. Now that you've created relevant content to let parents know who you are, you must lead viewers to easily recognize it. Your educational website will achieve that with a clean, easy-to-navigate layout.

    school social media

    6. Open Portals to Social Media

    You know that social media dominates the web these days, and if you don't have a presence there, you virtually don't exist. You want to direct your website visitors to your social channels to keep them updated and engaged with your school. That's why you need to place social buttons (small Instagram, Facebook, or Twitter icons on webpages) prominently on every page. These are the gateways to your social accounts.

    Can You Do it On Your Own?

    After reading and hearing about these points, some schools might jump right into executing the process with the resources already at their disposal. You may have the same plan in your mind for your school. You can absolutely go for it, and we wish you the best of success. However, for the following reasons, you may conclude that you're fighting an uphill battle:

    1. You Need Experience & Expertise on Many Levels

    Creating professional, efficient layouts, producing engaging content, and keeping up your social sites require different sets of skills and expertise that are usually a bit hard to find in schools. That’s entirely logical because you’re an educational institution—not a website provider firm.

    2. Training People Doesn’t Come Cheap

    Yes, you can acquire that expertise by training the staff at your schools. However, the cost to set up the infrastructure and bring external experts to train and evaluate your staff’s performance can be out of budget. Plus, think about how many experts you'd have to bring in to handle different areas. You’re not working in just one dimension.

    3. Competition Won’t Give You an Eternity

    You’re not operating in a vacuum. Many players in the education sector with well-defined brands can quickly snatch talented hires and promising students away from you. You don't have forever to train your employees.

    full plate

    4. Your Plate Is Already Full

    Everyone on your team already has specific duties, which doesn't allow enough time to handle website management too. You want them to focus on their main job and not chase down two rabbits.

    What Is the Solution?

    So, you need to optimize your website fast and cannot solely rely on your team. This is where a reliable website provider comes in, offering you their skilled team, infrastructure, and website development experience.

    Don't waste all that precious money and time when you can bring in a professional website provider to handle everything from website design and management to social media and public relations.

    We Take You Step By Step

    At School Webmasters, we can help your school show your brand’s identity. With us, you can turn your platform into the perfect school website where you make an excellent first impression. We do not offer a typical customer management system, and you won’t have to ever worry about things such as functionality, responsive mobile devices, or ADA compliance.

    step by step

    Here are just some of the forces that we put at your disposal:

    Project Coordinators 

    Our experts recommend proven strategies and help with developing and carrying out the right action plan for your high-quality, new website.

    Copywriters & Designers

    Our copywriters use their magic touch to create engaging, relevant content, attracting parents and students. Our design team complements this detailed information with custom graphics for your approval.

    Web Admins

    Once the website is live and running, our web admins can take over, incorporate your staff’s updates, and make sure the website is easily accessible on all desktop and mobile devices.

    Quality Control Experts

    Even an exceptionally good school website won't stay that way without constant monitoring and management. Our quality control team closely monitors your website, makes the necessary adjustments, and contacts you when needed.

    We’ll be the professional squad by your side day in and day out. Plus, we save you money and time while helping you establish yourself as the best educational institution in your business.

    Contact Us

    We know every student's education at your school is of the utmost importance to you. We'd love to help ensure your websites help, rather than hinder, progress toward your goals.

    You can easily get a quote right now, or just contact School Webmasters (call 888.750.4556 and speak with Jim) to help move your schools forward.

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    Grow Your Student Enrollment through Targeted Extra-Curricular Sections on Your School Website
    Extra-curricular activities

    What are you most proud of at your school? What are your stand-out programs? Does your school offer amazing extracurricular activities that your students especially enjoy?

    I Know About the Sports and Music Programs, But...

    Where I live, there are several high schools within a 15-mile radius. They are all fine schools, and I know that if a student has a special interest in excelling in sports, one or two of the schools might be a better choice for them. Students who are deeply passionate about developing their music or fine arts skills would benefit from a couple of the other high schools.

    music programs

    What About Other Extra Curriculars?

    What I don't know is what extracurricular activities the schools offer.

    None of my children were into school sports, and only one of my kids wanted to continue music after junior high school. But, as many high school students, they had great aspirations to be competitive in the college admissions process, so they needed solid extracurricular activities to help build their resume.

    Self-driven students are constantly on the lookout for good extracurricular activities that will positively impact their college applications.

    volunteer opportunities

    Volunteer Opportunities

    A couple of my kids took advantage of the academic clubs and school clubs that included excellent community service or volunteering opportunities our local high school had to offer as well as other outside organizations such as the Boy Scouts.

    One of my kids pursued other opportunities with competitive teams outside of the high school environment to help build his college application.

    Help Them Build a Strong Portfolio

    A self-driven high schooler who wants to pursue a college degree after high school will scour your school website extra-curricular activities for the unique extracurricular activity that interests them as they work to build a portfolio that will appeal to their colleges of choice.

    What does your school offer? And are those offerings well-represented on your school website? Let's discuss some of the popular activities and more creative activities your school might provide.

    Extracurricular Activities

    Many schools offer similar extracurricular activities. These are popular clubs that offer a high school student camaraderie and belonging or great service opportunities in the local community. Does your school offer some of the following fun and traditional clubs and activities?

    • Art
    • Cooking
    • Dance
    • Drama
    • Foreign Languages and Cultures
    • Future Farmers of America
    • Honors Society
    • Photography
    • Robotics
    • STEM
    Online courses

    Online Courses

    During the worldwide pandemic over the last couple of years, many schools developed online extracurricular activities. Before the pandemic, only an online school offered these online courses, but now, after some trial and error and finding some amazing success, many of these online extracurricular activities are here to stay.

    Students continue to make great impressions on the college admissions committee by learning practical skills and new skills via their school's online extracurricular activities.

    Online Activities for High School Students

    Here are some great examples of fit-to-impress online extracurricular activities for those who want to pursue the college dream.

    • Graphic design
    • Yoga
    • Art
    • Entrepreneurship
    • Improve your writing skills
    • Learn a new language (a native language speaker can improve their skills)
    • Learn a new skill (a musical instrument, calligraphy, beauty tips, cooking, etc.)
    • Learn a new sport (basketball, volleyball, bowling, etc.)

    Demonstrate What Was Learned

    No matter what the extra-curricular activity is when one takes an online course such as one of the above, it's imperative that the courses encourage students to transfer their expertise into a self-driven activity such as the following:

    • Conduct independent research
    • Start your own online business
    • Start your own Youtube channel
    • Write a short play
    • Do volunteer work
    • Self publish blog articles, eBooks, and websites
    • Build your own website
    • Start your own online group
    • Start your own blog page
    • Join online or in-person competitions
    Community service

    Community Service

    Many high schools and colleges have joined the online band wagon and have learned that even online, some amazing service can happen, impressing admissions boards.

    Knowing who your target audience is and a little creative thinking will help you discover what interests other students who have yet to discover what your institution has to offer.

    Be sure to share the online extracurricular activities you offer and how they can benefit those who participate in your programs.

    Website Extra Curricular Online Service

    Here are some online service ideas:

    • Do online community service work
    • Volunteer virtually
    • Mentor a young student virtually
    • Organize a fundraiser for charity

    You're Working Hard to Be Competitive

    You've been in competition with other public, private, and charter schools for years. You've worked diligently to show others the academic programs you've developed. Your curriculum is top-notch, and you're posting your course catalogs for all to see on your website.

    You've made sure you've posted your amazing special education and student services on your website.

    You have a robust college and career department, and all can see how hard you've worked to gather helpful resources for your students. In just one click, students and parents can access scholarship and financial aid information or local college websites.

    Your staff page lists all of your administration, teachers, and support staff members and their contact information. Even your school nurse has a page on your website with helpful information and necessary forms.

    You're using your website well to post quick-access links for your students, their parents, your staff, community members, and other visitors to your website.

    Does Your Website Need More?

    In our experience, most schools do a tremendous job posting necessary information on their school website. But the area of extracurricular activities, and especially online extracurricular activities, are, for the most part, still lacking.

    Too many schools only have one page for their extracurriculars with a short paragraph for each offering. Not super impressive. And not very helpful.

    To be competitive in today's online world, schools must make their presence known. How? Be as specific about your extra programs as you are about your academic program. Be as helpful with your extra programs pages as you are with your student services pages and the rest of your website.

    Let us help!

    Let Us Help

    There must be a balance between giving too much information that will overwhelm your site visitor and giving the right kind or enough information that will entice your audience.

    If it seems a bit overwhelming or you just don't want to add it to your list of daily tasks, leave the entire writing process up to School Webmasters.

    We Have Professional Copy Writers

    Our professional copy writers would love to take the information you supply and turn it into friendly, easy-to-read, informative, and helpful web pages for your website.

    Nobody will know how awesome your school's extracurricular activities are if you don't tell them, so whether we do the work for you or you take it on yourself, setting up a targeted area on your website to provide the information is imperative.

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    What Makes the Best School Websites Work?
    best school website

    The critical goals of any school website are to:

    #1. Engage and inform your existing students, their parents, and your staff 

    #2. Market your strengths and successes to potential students and staff

    To achieve these goals, your school's website must be designed with intuitive navigation and easy-to-find content—and be kept current and informative. 

    Mistakes to avoid

    Mistakes to avoid with your new website:

    1. Don't just copy your old site architecture (navigation) onto your new site. Take this opportunity to create easy-to-use and intuitive navigation.
    2. Don't use all of the old website content. Streamline your website copy. Get rid of the "deadwood." Keep your content friendly and inviting. (Remember, this is a one-on-one conversation between your school and each website visitor.)
    3. Create brand and tone consistency. If you have several people writing your site content, you'll have a variety of writing styles that will detract from your school brand.

    Do it right with ongoing website management:

    The most vital work of a school website is the ongoing upkeep. It might look great when you first get handed a nice-looking and intuitive new site, but what happens a year or two down the road when you've had a variety of people adding, deleting, revising, and reorganizing it? 

    Did those folks making the changes understand best practices for website design or layout? Do they have a good grasp of public relations and how the school website affects your school's reputation and image? Do they know the requirements for maintaining ADA website accessibility and WCAG 2.0 standards? 

    Or, is everyone doing their own thing—or maybe doing nothing because no one has the time to take on these extra tasks? 

    school website design

    Effective school website design & development skills will include:

    • An experienced school website designer whose work experience includes a responsive (mobile-friendly) design.
    • Website development that ensures your website's code is compatible with all browsers and uses a tried and true user interface methodology, and is also ADA compliant with WCAG 2.0 website accessibility standards.
    • A graphic designer who will manage image copyrights, understand accessibility contrast issues, and create an elegant, intuitive, and visually functional site.
    • A professional copywriter who consolidates and organizes your existing content to create an inviting, customer-focused, and informative website with an intuitive navigational structure.
    • A project manager with school website experience to coordinate the whole thing and with the foresight to avoid common issues that can arise.
    website management

    Get an effective school website management service that:

    • Develops a style guide to create accuracy and consistency for all website content.
    • Trains staff who manage all updates, including proofing, quality control, and website accessibility compliance for website content.
    • Provides online training for all staff responsible for creating document attachments since website ADA compliance is required for attachments.
    • Sends reminders and encouragement monthly to your identified staff who provide news, stories, calendar items, photos, and other information to keep the website informative, current, and enjoyable.
    • Makes it easy to submit updates, with no staff training needed.
    • Provides quick response times to requests and information that are then proofed and placed on the website to keep the site intuitive and attractive.
    • Performs quality control regularly to repair broken links, remove old news, fix layout or structural issues, ensure ADA compliance issues, etc.
    • Offers guidance to your staff when changes or enhancements are needed to maintain best practices and keep your site at its best year after year.
    • Thanks and acknowledges staff members who "do it right" to encourage content-generating cheerleaders.

    Yes, we are talking about outsourcing your school's website management. Not just the website's design, which is quite common for most schools, but include the ongoing content updates, proofing, copywriting, graphics, and content additions day in and day out. 

    And, get all of this more affordably than you can keep all these tasks in-house, with experts to do it for you! Contact School Webmasters today and have Jim give you the details at 888.750.4556 or email him at Jim@SchoolWebmasters.com or request a quote and he'll contact you!

    best school website

    For more tips on school website best practices check out these articles:

    3 steps to expert school website management

    13 ways to create an effective school website

    Website management done right

    School website management: it might be time to get some help

    The transformation of school websites from concept to reality

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    Grow Your Enrollment by Integrating Your School Website and Social Media Marketing Strategies
    increase student enrollment

    Why do we cringe when we hear the word "marketing" as it relates to our education services? Maybe because we think of "marketing" as merely "selling" goods and it's not in our nature to push a product onto our friends. (Admit it—you've hidden from your multi-level-marketing-selling friend too.)

    Marketing Campaigns & Student Enrollment Goals

    But when it comes to marketing strategies as they pertain to student recruitment, we're talking about promoting the services we have to offer that will lead to increased enrollment to meet our enrollment goals.

    student enrollment goals

    Whether primary, secondary, or higher education institutions, our goal is to educate students in a world in need of caring, responsible individuals, well-prepared for the future rigors and challenges of the world.

    You Have It All

    You know you have the goods (products) to do it. You have a fine program and amazing teachers. You have witnessed many success stories of past and current students, and you're pumped for the challenge.

    You just need to appeal to that prospective student who will appreciate what you have to offer and improve student enrollment so you can enjoy the fruits of your labors. You need to find (dare we say, recruit, entice, sell—market to) future students and the parents who will make the decisions about where their child will go to school.

    Appeal to Prospective Students to Increase Enrollment

    So, how can we reach potential students? What vehicles should we employ to convey our marketing messages to prospective students? Will one platform give us an advantage over another? And how important is search engine optimization (SEO), really? And what about the all-powerful Google? Is it all it's hyped up to be?

    Is increasing your website traffic going to give you an advantage over another particular school that may be vying for similar, highly sought-after future students? How does increasing your school's visibility online fit into your enrollment strategy?

    Let Me Tell You a Story

    I think I can answer most of these questions with one simple, personal story.

    A few years ago, my daughter-in-law was researching the options for her children’s education. Would she send her children to a public, private, or charter school? Or would she decide to home-school them?

    All the above were viable options, but the one she felt was the least likely, was sending them to one of the local school district’s public elementary schools. She wasn’t happy with the direction she saw the public school system going and was determined to find a better option for her young and growing family.

    time to get serious

    Time to Get Serious

    With a job change and new opportunities, her family, including her then four-year-old son who would be entering kindergarten the following year, began building a home in a new neighborhood. Now it was time to get serious.

    She had already applied and been accepted to a local charter school she felt great about. But she felt she had to be sure, and since she was moving to a new school district, she began a personal quest to research what would be her children’s new school in their new public school district.

    Success Stories

    She reached out to “people who knew people” whose children attended schools in that district as well as those who already had enrolled students in the elementary school her children would attend. She became intrigued as she followed her would-be new school via various social media channels.

    Conversation after conversation, I heard her say things like, “I love that they’re really active on Facebook,” “It seems like they do a lot of fun things,” and “I keep hearing and reading good things about them.”

    The more my daughter-in-law followed them on various social media platforms, and the more she went back and forth from social media to the school's website, the more impressed she was, and the more she wanted to be part of their community—their family.

    By the time their new home was built, she had turned down the charter school acceptance and was ready to register her son for kindergarten in her neighborhood public school.

    The school's social media marketing, the success stories it propagated, and its seamless integration with the school's website was the main factor in her important decision.

    A Testimony for the Whole Process

    Since that year, that family has increased to four little ones. Number three will join other new students in the public school system in the fall, and number four will follow soon after. Now they are valuable word-of-mouth and online marketing (via their own social media posts) advocates for that school and the entire school district.

    The school's very successful integration of social media and school website management was a crucial component that led to increasing enrollment of some ideal students (IMHO) for the foreseeable future.

    improve your school enrollment rates

    Do You Need to Improve Your School Enrollment Rates?

    My daughter-in-law's enrollment journey is not an isolated incident. Thousands of parents are searching for the best fit for their families every day. In your quest to improve enrollment at your school, whether public, charter, or private; whether you have elementary or high school students—or even college students, the principle applies. Leverage technology to increase student enrollment.

    More Parents and Prospective Students are Using Mobile Devices Than Ever Before

    According to Broadband Search, "as of January 2022, mobile has taken the lead at just above 55 percent of the market, with desktop devices taking up to 42 percent." So, since most of social media viewing is done on mobile devices, it stands to reason that schools must be present in the world of social media.

    3 ways to integrate

    3 Easy Ways to Integrate the Two

    There are several simple, organic ways to integrate your social pages with your school website. And as you keep the flow moving between the two, your school will rank higher and higher and be picked up by most search engines, like Google, allowing you to be found and letting the world know what student life could be like for them at your school.

    1. Tell Your Story

    Tell your school's story via your social media platform. It should include your school events, program highlights, and parent and student testimonials. Then link to more information about those events, programs, and testimonials on your school website as well as other helpful content that will shine a light on your best features, guiding more students to you.

    2. Begin the Conversation

    Begin a conversation about topics important to your audience on your social media pages, then link to the corresponding blog articles on your website. This content marketing strategy will help widen the net and attract more people to your website. An active blog page is one of the most valuable tools you can use to help you rank well in organic search results, helping to increase enrollment at your school.

    3. Toot Your Own Horn

    Toot your own hornLet your audience know about your amazing students and staff or the fun you all had at the last football game or field trip.

    Did a teacher receive an award? Post it on your website News page and your social media pages. Then link to the Staff page on your website to tell more about the teacher.

    Tell about student accomplishments and link to more information on the News page of your website.

    Of course, you're proud of your programs, and you want others to know about them. Highlight them, one by one, on the News page and your social platforms, and be sure to link back to the up to date specifics on your website.

    digital marketing

    A Digital Marketing Strategy that Appeals to Prospective and Current Students

    You may not think of an Instagram or Facebook post as "digital marketing," but that's exactly what it is in its most basic form. Prospective students and current students will appreciate your robust online presence. When current students are proud of the school they attend, they share it with their friends, and you reap the benefits of natural (and free) enrollment marketing.

    It's impossible to tell your entire school's story through your social media platform; therefore, your social media must be integrated with and entice your audience to visit your responsive (mobile-friendly) school website. And vice-versa.

    Does This Apply to All Institutions?

    If you're involved in higher education, you may be wondering how to increase college enrollment at your higher ed institution. Does this article apply to you? The answer is Yes! If you're a community college or another higher education institution, the same principals apply. Community colleges and universities are also challenged with recent decreases in undergraduate enrollment. In January 2022, NPR reported that now "more than 1 million fewer students are in college."

    Enrollment at Higher Education Colleges and Universities has Decreased Dramatically

    College enrollment at many colleges is way down! According to the same NPR article, though college enrollment has been decreasing since 2012, the recent pandemic "turbocharged the declines at the undergrad level." Colleges and universities are suffering great losses. Looking to digital marketing efforts via their college website and social pages may aid their efforts to increase college enrollment.

    Higher education, college websites, must also keep up with the online demands of their audiences if they want to increase enrollment.

    Let us do it for you

    If It Seems a Bit Overwhelming, Let Us Do It for You

    When it comes to integrating your school website with your social media, School Webmasters knows the drill. We've been doing it for almost two decades. We're happy to discuss various content marketing strategies or search engine optimization. We have social media gurus available through our Social4Schools services or public relations specialists through PR4Schools to help manage your school website and social media communication channels. Contact us today.

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