What you need to know about adding Instagram to your school’s social media strategy. A few weeks ago, my 15-year-old daughter competed in a music festival. I was so excited to see that her band teacher posted about it on the school Facebook page! When she got...
When it comes to school social media management, there are those who outsource and those who prefer to learn what they need to keep things in-house. As social media managers, we spend enough time on Pinterest to understand and respect that DIY spirit. Spending time on...
This is NOT the End of Facebook!How to keep your school’s Facebook page on your follower’s news feed despite the new algorithm
Dear School Social Media Clients, Followers, and Managers: Despite what you may have heard, the Facebook world is NOT coming to an end. Still, with a term like “Facebook Apocalypse” being thrown around, we felt it best to spend a little time chatting with you about...
School Social Media Managers: A Calm Voice Amidst the Storm
I was relieved when I logged in to Facebook this morning to see that a friend of mine had checked in as “safe” from the Wildomar Wildfire, a fire that was actively threatening the area where she lives. I wasn’t sure of the details, but I knew she was safe, and that...
Successful School MarketingHow these public schools become the schools of choice in a school choice environment
Arizona is a school choice state that uses Education Savings Accounts (ESAs) and Tax-Credit Scholarships to allow parents a choice of where their child receives an education. And school competition is fierce. In fact, Arizona has a higher...
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