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Celebrating Students’ Successes in Schools

Why sharing your school's stories adds crucial value to your school

Doing well in school, more often than not, doesn’t come easy. Most times, it requires an added measure and even sometimes an enormous amount of effort. Week to week, students in your school or district attend class, participate in discussions, work on homework, and...

School Social Media: Are You Talking to an Empty Room?

How to build your school's social media following so people will actually SEE your posts

We create a lot of school social media pages from scratch. Sometimes schools come to us with an existing social media presence, and we just help them update things like graphics and page settings to get those profiles up and running again. That’s always fun for us...

Meaningful Social Media for Schools

Tips for School Social Media Managers Dealing with Local Disaster

Social media is a wonderful school communications tool. At a minimum, your school should be using social media to keep parents and the community informed about the daily routines at your school—late starts, early releases, snow-days, etc. Ideally, your social...

6 Things People Actually Want to See on Your Social Media Pages

Connect with and entertain your audience

Social media is a great communication tool for schools. In fact, your school’s social media should be a key component of your school marketing campaign. If you’re not on board with social media yet, it’s high-time you get there. A strategic communications...

6 Tips for Handling Your School’s Online Reputation

Using school social media to respond to negativity

“…and that is why I will never trust the welfare of my child to this school AGAIN!!” Your school just received a negative comment somewhere online, like Facebook or Twitter, for all to see. Here’s a multiple-choice question for you:  How will you...
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