by Katie Brooks | Jan 24, 2023 | Blog
Many schools’ social media platforms look like they’ve made the initial effort but have been long since abandoned. In turn, they focus mainly on building their website since it is a major point of contact with parents, students, teachers, and staff. But...
by Katie Brooks | Oct 25, 2022 | Blog
Hopefully, you know about Instagram—it’s the photo-sharing, mobile-based, social platform that appeals to every generation from x to z. But when it comes to social media for schools, many school administrators may question whether or not the return on investment makes...
by Bonnie Leedy | Jul 12, 2022 | Blog
Why do we cringe when we hear the word “marketing” as it relates to our education services? Maybe because we think of “marketing” as merely “selling” goods and it’s not in our nature to push a product onto our friends. (Admit...
by Bonnie Leedy | Jun 28, 2022 | Blog
Pinterest has a reputation as a platform women use to plan their next home renovation and learn to make mason jar salads. But hang in here with us for a minute or two as we make an argument for why your school should add Pinterest to your social media platforms. If...
by Katie Brooks | Oct 26, 2021 | Blog
For thousands of years, sailors and travelers have relied on lighthouses to lead them to safety. For them, the lighthouse is a beacon of hope. If the light were to fail, creating a cloak of darkness, the leaders, the navigators, the doers, and the encouragers would...
